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5 Skills That Make Women In Business Unique

Celebrating women in business

5 Skills That Make Women In Business Unique

Katia Arias No Comment

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According to Catalyst.org, women currently hold 23 (4.6%) of CEO positions in Fortune 500 companies.

Even if the transition has been slow, companies have finally understood the immense power behind women leadership and are shifting towards a male-female power balance. Women bring a unique set of soft and hard skills to the table that increases a company’s ability to strengthen relationships, carry out strategies and seize opportunities!

In this post, I will introduce five great skills women can bring to business and how these can put companies in the best and brightest path.

 

#1 Women are natural team players

A study from the University of New Zealand stated that women made exceptional leaders because they were natural community players and they were not usually concerned with ego.

By putting others before them, women seek to be “at the center of a web rather than at the top of a hierarchy”. Their ego-free approach allows them to consider more collective approaches and to embrace change more easily. They are more likely to accept creativity and diversity in the workplace, hence enabling them to reach faster and better outside-the-box solutions.

A woman’s goal is to impact society and they believe the best way to go is by making everyone feel important and seeking genuine dialogue amongst peoples.

 

“Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence” – Sheryl Sandberg COO at Facebook.

 

#2 Women are “Relationship Specialists”

 According to Glen Llopis, founder of the Glen Llopis Group “women are specialists at cultivating relationships that are purposeful, genuine and meaningful.”

Researcher Helen Fisher accredits that to a woman’s “executive social skills”, which, according to her studies, have evolved to help women detect the smallest changes in a person’s behavior and emotional state.

Women seek to facilitate communication between people and to connect the right people with the right resources. They are detailed-oriented and they want everyone to feel comfortable, excelling that way in creating an atmosphere of synergy and loyalty amongst people.

 

“Success isn’t about how much money you make, it’s about the difference you make in people’s lives.” – Michelle Obama, USA First Lady

 

#3 Women are empathizers

Empathy is the key skill to have when building successful marketing campaigns, CSR programs, political campaigns, and much more.

Studies from ISPO News revealed that people rely up to 90% on their subconscious, emotional brain when making a decision; and women are specialists at understanding and managing the emotional side of people.

Their sense of community, sensitivity and ability to listen helps women detect emotional drivers faster and create more effective strategies to attend people’s needs.

 

“Pretend that every single person you meet has a sign around their neck that says, “Make me feel important.” Not only will you succeed in sales, you will succeed in life.” – Mary Kay Ash, Founder at Mary Kay Cosmetics, Inc.

 

#4 Women are excellent persuaders 

To be a good persuader you need charm, empathy, brains and persistence. And, although these traits don’t belong to women only, women do have the quality of displaying them all together in great balance.

Today, women are more prepared. According to a TIME article on higher education, the percentage of women attaining college degrees rose from “26% in 2005 to 30.2% in 2014”. Great knowledge paired up with the desire to do better, has put women in a position to fight hard and persistently to prove their good leadership and achieve their goals.

And, as we said before, women most often put their skills in to help others and to reach common goals. That allows them to win people’s hearts and sustain that feeling.

 

“Don’t be afraid to be you and own it. If you think being a leader is about having some agenda, it’s not. Being a leader is actually being completely with who you are and speaking from that place, giving feedback, sharing opinions from that place. That’s why people follow you” – Danae Ringelmann, Co-Founder and CDO at Indiegogo. 

 

#5 Women focus on goals but don’t forget about the process

Women are detailed-oriented and like to take a step-by-step approach. This helps them recognize mistakes on time, evaluate different courses of action and manage change more effectively.

By focusing on the process, women also take the time to evaluate their team’s personal and professional performances and work towards more efficient people-resource fits.

 

“There is nothing like a concrete life plan to weigh you down. Because if you always have one eye on some future goal you stop paying attention to the job at hand, miss opportunities that might arise, and stay fixedly on one path, even when a better, newer course might have opened up.” – Indra Nooyi, CEO at PepsiCo.

 

 In this post I do not intend to generalize women or categorize women as “better than men”, I only wish to highlight the great skills that most women can bring to the table. Because we are wired in a specific way, women can often exercise certain tasks more naturally. A woman’s careful personality and nurturing approach has become essential to manage effective teams, create proactive communication strategies and sustain more purposeful relations inside and outside the company!

If you found this post useful, please let us know in the comments! 

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