• +(+502) 2381-0800
  • info@iba.gt

Author Archives: Trevor


5 Skills That Make Women In Business Unique

Trevor No Comments


According to Catalyst.org, women currently hold 23 (4.6%) of CEO positions in Fortune 500 companies.

Even if the transition has been slow, companies have finally understood the immense power behind women leadership and are shifting towards a male-female power balance. Women bring a unique set of soft and hard skills to the table that increases a company’s ability to strengthen relationships, carry out strategies and seize opportunities!

In this post, I will introduce five great skills women can bring to business and how these can put companies in the best and brightest path.


#1 Women are natural team players

A study from the University of New Zealand stated that women made exceptional leaders because they were natural community players and they were not usually concerned with ego.

By putting others before them, women seek to be “at the center of a web rather than at the top of a hierarchy”. Their ego-free approach allows them to consider more collective approaches and to embrace change more easily. They are more likely to accept creativity and diversity in the workplace, hence enabling them to reach faster and better outside-the-box solutions.

A woman’s goal is to impact society and they believe the best way to go is by making everyone feel important and seeking genuine dialogue amongst peoples.


“Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence” – Sheryl Sandberg COO at Facebook.


#2 Women are “Relationship Specialists”

 According to Glen Llopis, founder of the Glen Llopis Group “women are specialists at cultivating relationships that are purposeful, genuine and meaningful.”

Researcher Helen Fisher accredits that to a woman’s “executive social skills”, which, according to her studies, have evolved to help women detect the smallest changes in a person’s behavior and emotional state.

Women seek to facilitate communication between people and to connect the right people with the right resources. They are detailed-oriented and they want everyone to feel comfortable, excelling that way in creating an atmosphere of synergy and loyalty amongst people.


“Success isn’t about how much money you make, it’s about the difference you make in people’s lives.” – Michelle Obama, USA First Lady


#3 Women are empathizers

Empathy is the key skill to have when building successful marketing campaigns, CSR programs, political campaigns, and much more.

Studies from ISPO News revealed that people rely up to 90% on their subconscious, emotional brain when making a decision; and women are specialists at understanding and managing the emotional side of people.

Their sense of community, sensitivity and ability to listen helps women detect emotional drivers faster and create more effective strategies to attend people’s needs.


“Pretend that every single person you meet has a sign around their neck that says, “Make me feel important.” Not only will you succeed in sales, you will succeed in life.” – Mary Kay Ash, Founder at Mary Kay Cosmetics, Inc.


#4 Women are excellent persuaders 

To be a good persuader you need charm, empathy, brains and persistence. And, although these traits don’t belong to women only, women do have the quality of displaying them all together in great balance.

Today, women are more prepared. According to a TIME article on higher education, the percentage of women attaining college degrees rose from “26% in 2005 to 30.2% in 2014”. Great knowledge paired up with the desire to do better, has put women in a position to fight hard and persistently to prove their good leadership and achieve their goals.

And, as we said before, women most often put their skills in to help others and to reach common goals. That allows them to win people’s hearts and sustain that feeling.


“Don’t be afraid to be you and own it. If you think being a leader is about having some agenda, it’s not. Being a leader is actually being completely with who you are and speaking from that place, giving feedback, sharing opinions from that place. That’s why people follow you” – Danae Ringelmann, Co-Founder and CDO at Indiegogo. 


#5 Women focus on goals but don’t forget about the process

Women are detailed-oriented and like to take a step-by-step approach. This helps them recognize mistakes on time, evaluate different courses of action and manage change more effectively.

By focusing on the process, women also take the time to evaluate their team’s personal and professional performances and work towards more efficient people-resource fits.


“There is nothing like a concrete life plan to weigh you down. Because if you always have one eye on some future goal you stop paying attention to the job at hand, miss opportunities that might arise, and stay fixedly on one path, even when a better, newer course might have opened up.” – Indra Nooyi, CEO at PepsiCo.


 In this post I do not intend to generalize women or categorize women as “better than men”, I only wish to highlight the great skills that most women can bring to the table. Because we are wired in a specific way, women can often exercise certain tasks more naturally. A woman’s careful personality and nurturing approach has become essential to manage effective teams, create proactive communication strategies and sustain more purposeful relations inside and outside the company!

If you found this post useful, please let us know in the comments! 


7 Tools To Create And Nourish Effective Teams

Trevor No Comments

“If you want to go fast, go alone, if you want to go far, go together.” – African Proverb.

As the African proverb suggests, the key to go far in life is teamwork, and the key to effective teamwork is having the best team.

Gathering lessons from great businesses like Zappos and Whole Foods, we’ve put together a short but insightful list of tools to help you build (and nurture) the “A-Team” that will take your company further!

  1. Identify a positive team leader

As teams go through the four stages of building: forming, storming, norming and performing, leaders are the ones who normally keep the group together. Their balancing influence is key to solve conflict, open dialogue and communicate goals as members get to know each other and their project.

If you want to assess your team leader’s effectiveness check out Lindsay Sherwin’s “Team Leader Effectiveness Checklist”!


 View From Product Marketing - Team Leadership [Digital Image]. (2016, January 12). Retrieved October 03, 2016, from https://www.linkedin.com/pulse/6-12-view-from-product-marketing-team-leadership-mark-lewis

L,M. View From Product Marketing – Team Leadership [Digital Image]. (2016, January 12). Retrieved October 03, 2016, from https://www.linkedin.com/pulse/6-12-view-from-product-marketing-team-leadership-mark-lewis

2. Define and agree on common mission and values

Before you get the team into project specifics, all members must be on the same page regarding team mission and values.

Knowing the mission gives team members direction, and while each member will be performing a different task, they will all gear their efforts towards the same goal.

Common values, on the other hand, create coexistence rules. They synchronize individuals at a personal level, encouraging a smoother and happier work environment. They also align people to cherish and respect each other, increasing team member loyalty.

To better understand the importance of team values, I invite you to watch Zappos & Whole Food’s core value videos. Here you will see how coming together as individuals is crucial to excel together as professionals.



3. Create a collective team Charter

 If the mission tells members where to go, the charter tells them how to get there.

Both a roadmap and a treaty, the charter acts as a common agreement between members to set the team’s work plan, commitments, responsibilities and desired results. It can also be used to set boundaries and outline other information the team considers important.

The charter must be completed collectively to ensure every member is aware of the working strategy and happy about it.

So, if you’re ready to start planning, try out Plays-In-Business.com “Team Charter Canvas” and get the team going!

4. Give thought to team bonding activities

 When people like and trust each other, teamwork becomes more efficient and effective.

Bonding activities build trust, improve communication and encourage collaboration amongst members. And, you don’t have to invest a fortune to yield incredible results.

From ropes courses to icebreakers and pizza days, bonding is all about getting your team together to talk and laugh in pressure-free settings.

Not sure what to do? Go ahead and visit Wrike’s “Ultimate Guide To Team Building Activities That Don’t Suck”. And if you’re still not convinced, here’s the “Team Building Directory” with free ideas for every type of team!


Photo Credit: Katia Arias

5. Employ psychological instruments to understand your talent

To ensure the best task-talent fit, experts suggest you run team psychology tests. These allow you to understand your members’ strengths and weaknesses in both personal and professional realms.

The tests instruct you on your members’ communication styles, their view on work standards (quality, work pace, etc.) and their view on teamwork. And provide you with clear information on the tasks that each member would excel or struggle with.

Following, are some of the most used psychological instruments for teams in business:

a. DiSC Profile: tells you how each team member responds to conflict, what stresses them, their communication styles and their motivations.
b. Shadowmatch:  shows you each team member’s behavior patterns and habits.
c. The Enneagram Type: categorizes team members in one of nine personality types to help understand their behavior and motivations.
d. The Color Code: focuses on personality types and highlights the participant’s strengths and limitations.


Here are my results on the Color Code Test!


6. Encourage constant feedback sessions

Every certain time teams need to be steered back onto the right direction. Whether it relates to work goals or personal attitudes, feedback allows your members to see where they’re at and where they should be.

To promote fruitful feedback sessions, team-building experts suggest you carry them in pressure-free environments and appoint a moderator to ease the conversation.

If you want to improve at giving feedback or simply are new to the task, I encourage you to visit Officevibe’s “Employee Feedback: The Complete Guide” for more tools and advise.


7. Empower the team

And finally, keep your people updated!

If you want better results then you must keep your team engaged in the learning loop. Take your people on field trips, give them access to online courses, offer reading material. There is an endless world of possibility when it comes to continual education!  And not only your teammates will thank you but your company will too.



If you found this post useful, please let us know in the comments!

And don’t forget to stay tuned for our next post on Women Leadership…


Boss Vs. Leader

Trevor No Comments

Let me ask you directly, whom do you consider a true leader? And, what does he or she do that make you feel that way?

Today, the entire world is talking about leadership. From the Church, to universities to companies, everybody is looking for people who can move the masses, reach organizational goals and maximize efficiency, all in a humane and influential manner.

Slowly the concept of the “know-it-all” boss is losing momentum and being replaced by a “lead-behind-the-curtain” guidance. No surprise, this new approach has yielded better and more sustainable results, and here is why:


  1. Passion goes further than fear

When a company is ruled by a culture of fear: efficiency, creativity and quality diminish.

A boss is constantly insulting or mistreating employees, demanding results and setting unrealistic expectations. This in turn, leads to stress, resistance and silence, making employees question their personal and professional abilities.

A leader, on the other hand, seeks to inspire employees and makes them feel passionate about their job. A true leader encourages participation and praises new ideas, leading to faster and brighter results.

K. (n.d.). The Difference Between A Boss And A Leader [Infographic]. Retrieved from http://advice.kalibrr.com/boss-versus-leader.html

  1. It is not what you say, it is how you say it 

As you’ve probably heard, it is 55% body language, 38% tone & 7% words.

When a leader addresses employees, he/she seeks to start a dialogue. Instead of commanding, he asks. Instead of putting down a person, he questions ideas and offers alternatives. A leader would never demean a person and would want to use his/her words to inspire.

A boss, in contrast, yells, insults and threatens. He usually sets him/herself to a monologue and is usually not open to listen.

When employees feel like their superiors address them with respect they are more likely to respond with their best. And, as a study from the Science Nordic suggests, the way managers address their employees is one of the top causes of workplace depression.


Source: advice.calibrr.com

K. (n.d.). The Difference Between A Boss And A Leader [Infographic]. Retrieved from http://advice.kalibrr.com/boss-versus-leader.html

  1. Recognition is inspiring

When bosses take credit of their employees’ work, it diminishes trust and motivation.

Leaders understand the power of recognition, honesty and respect, hence why they always give their employees credit for what they did. Leaders consider themselves part of a team, understanding that the team’s results are a consequence of every individual’s work.

The Difference Between A Boss And A Leader [Infographic]. (2015, June). Retrieved from http://9gag.com/gag/a0Lm5pQ

  1. Admiration = True authority

Going back to the initial question …do you admire the people you consider leaders? Do you feel so wowed by these people that it instantly inspires you to follow them and –if you could, be part of their team?

When a person is genuine and kind it attracts others and earns their respect. When there is respect, people see leaders as role models they wouldn’t want to disappoint.

If  a boss is mean and demeaning, respect, in turn,is lost. Employees will follow out of fear and will not be inspired to go the extra mile.


Source: www.lifehack.org

The Difference Between A Boss And A Leader [Infographic]. (2015, June). Retrieved from http://9gag.com/gag/a0Lm5pQ

  1. Using vs. Developing

When people are constantly imposed to do things, knowing they will get no credit and will bare all the responsibility if it goes wrong…they feel used.

Leaders, unlike plain bosses, seek to develop their talent. Instead of hiring disposable slaves they hire colleagues, people they can transfer knowledge to, teach and help grow.

Source: brightside.me

The Difference Between A Boss And A Leader [Infographic]. (2015, June). Retrieved from http://9gag.com/gag/a0Lm5pQ

  1. Humanity for Humans

 Leaders focus on people before they focus on processes. A leader understands that workers are humans. That’s why they set reachable goals, realistic expectations and go hard on the team when things are easy but go easy on them when things get tough. This increases motivation, decreases stress and yields better results.

Bosses, in contrast, treat people like machines and believe them to be replaceable in case of burn out. This attitude leads then to high attrition rates, weaker teams and lower quality work.

Source: brightside.me

The Difference Between A Boss And A Leader [Infographic]. (2015, June). Retrieved from http://9gag.com/gag/a0Lm5pQ

  1. Leaders love to row with the team

And finally, leaders don’t arrive at the office late and leave early.

To build respect, coach their teammates and yield results, leaders consider themselves part of the team with all that implies. They abide by company rules and values, participate constantly in team meetings, and are available to help at any time.

Source: content.timesjobs.com

K. (n.d.). The Difference Between A Boss And A Leader [Infographic]. Retrieved from http://advice.kalibrr.com/boss-versus-leader.html

Whether you are a leader or a boss is never to late to change or keep improving. If you are interested in becoming a better leader, stay tuned for our next post on the top 10 leadership courses in the world!


If you found this post useful, please let us know in the comments!

Source: help.befree.io

5 Ways Learning Another Language Can Boost Your Career

Trevor No Comments

In the corporate world, globalization has opened the door to bigger deals, new partnerships and increased business opportunities across the globe. That is why; employers are desperately looking for candidates with the right business and communication skills to keep their companies globally competitive.

If you find this interesting and want to become one of these highly desired candidates, here is how learning a new language can take you there:


  1. Learning Another Language Boosts Your Critical Thinking & Negotiation Skills


When you learn another language you are introduced to a new set of concepts and rules that push your brain to readjust the way you think and see things.

The results of readjustment, in turn, are unbelievable. Thanks to all the hours you spent strategizing, reading and memorizing, your brain became faster and more effective at associating, retaining and communicating key information.

Research shows that people who are bilingual find it easier to handle lots of information at the same time and come to punctual conclusions very fast, making them excellent analyzers and top-notch negotiators.

        2.  Bilingualism Means A Bridge To New Opportunities

 Employers love to see CVs that display more than one language because they know what this represents bigger opportunities.

As Carlotta Stephens from Maine-Tucker Consultants would put it:

“Global organizations always look favorably on candidates with a second language because these individuals can be the link between regional offices, and ensure a good flow of communication. This also means [companies] can get exposure to projects [they] wouldn’t normally be involved in”.

When you are bilingual, you become more open to learn from others, share your knowledge and take on more risks. Ideal for employers!

3. Learning New Languages Increase Your Customer Service Skills

 Carlotta Stephens also said that “international clients will report a far stronger service if you can speak to them in their language.”

Speaking the clients’ language shows commitment and inspires trust. It also allows for better understanding amongst parties and higher chances to establish loyalty.

Learning a new language can boost your career by making you the one who can create strong bonds between the company and the clients. And, If your job brings a lot of customer satisfaction, then get ready for a good promotion.


4. Bilingualism Widens Your World View

As Zack Simmons would write in his Article “Can Learning A New Language Boost Your Creativity?“:

 “bilinguals are necessarily exposed to cultures, customs, and beliefs distinctive from their own, thus forcing them to see the world in a new perspective.”

In a flatter world, you need more open minded workers; people who can easily understand and adapt to their international partners/clients’ points of view.

Learning another language, allows you to immerse yourself in how other think and see the world, hence making it easier for you to build relationships, strike deals and successfully grow your company in other countries.

5. Learning New Languages Build Self-Confidence

And finally, research shows that learning a foreign language boosts self-confidence. All right! Acquiring new skills, building new relationships and becoming a more eligible option for top-notch jobs empowers you and makes you feel better about yourself.

And who gets the promotions? The individual that is both capable and confident to perform the job.

You can argue that learning a language requires a lot of time, commitment and money. But nowadays with all the technology available, this has become a myth. You can learn a language in your smartphone while you’re in traffic or play mix & match games with words and concepts. In the best cases you can also get personalized online classes! Or take free courses offered by cool international and local institutions in your country.

To learn a new language you just need to want it and the rest will follow! So take a big step towards a better future and give it a try.


If you found this post useful, please let us know in the comments! 


New iPhone 7: Yes or No?

Trevor No Comments

The iPhone 7 is out. And, while some loyal fans welcome the new release with joy, others worry the new phone won’t meet their expectations.

And as we welcome water-resistance and wireless headphones, let’s outline some of the biggest pros and cons Apple’s new creation has to offer.




  1. Weather resistance – Although weather resistance does not mean your phone can survive a major drown, its internal-external hydrophobic coat keeps the phone safe from rain, dust, splashes and the accidental toilet slips (must get it out immediately though).
  1. Brighter camera colors – although many say the camera features haven’t changed much from the iPhone 6 to the 7, there are many improvements. Optical zoom, OIS and a wider aperture of f/1.8 are some of this. The image coloring is also better and even if the camera has the same megapixel count as the iPhone 6, it offers better quality images.
  2. More storage space – finally, after many generations of iPhones, Apple has increased the standard storage setting to 32GB. For people who love to store a lot of music, pictures and files, these are excellent news. And to those who need even more, there’s also an option to upgrade storage up to 128GB (with extra cost of course).
  1. iOS 10 – amongst the best features of the new iPhone is the software. iOS 10 offers quicker and more efficient applications that save up storage space, set “bedtime alarms”, avoid toll roads (with Apple Maps), close all shortcuts at once, and receive notifications for “read messages” on message.
  2. Improved Battery life – if you get iPhone 7 plus, your battery is set to last 2 hours longer than the iPhone 6, if you get the iPhone 7, you get 1 extra hour.



  1. No headphone jack – another big change that came with the new iPhone are the new wireless headphones. Having wireless headphones, users no longer need a headphone jack. This allows the phone to be thinner but also limits users extensively. Auxiliary cables and noise cancelling headphones are no longer an option. And, in case you wanted to charge your phone and listen to music at the same time, you can’t.
  1. Little to no aesthetic changes – if you look at the iPhone 6 & iPhone 7 you can notice that not much changed in the design. Maybe the touch button was taken away and replaced for a buzzing touch spot. But other than that, size, screen display and application arrangement remain very similar to previous models.
  1. Limited innovation – unlike the competition, Apple did not launch the iPhone 7 with highly competitive features. While the competition offers phones with 3D cameras, USB hard drive mode, VR and other incredible features, Apple has resulted to its traditional approach. Yes iOS 10 is a big breakthrough but users are now expecting smarter phones that combine more and more gadgets each time in one pocket-sized device.
  1. $$$ – And finally, the iPhone 7 is offered at $649 and the iPhone 7 Plus starts at $749. If you compare these prices to the competition they are WAY higher. Young Millennials, who are the ones most likely to buy, are also the ones most likely on a strict budget. Making Android options a safer bet.


In the end, buying or not an iPhone is more a question of loyalty than it is of functionality. With new technologies, Android is catching up very quickly and offering phones as innovative and “cool” as Apple. Design and aesthetics, however, still remains Apple’s domain since they still offer (by far) the prettiest phones out there.

I hope this list helps you take a better and more informed decision on whether or not to invest in Apple’s new model. And I leave you with a list of sources to guide you even further:

  1. Paste Magazine : Pros And Cons of iPhone 7 Without A Headphone Jack
  2. In-Depth iPhone Review : iPhone 7 Review
  3. Tech Times : iPhone 7 Review Roundup, What Experts Are Saying
  4. Forbes : 25 Secret Features Of iOS 10


If you found this post useful, please let us know in the comments!


Real Life

Is Augmented Reality The Future Of Business And Marketing?

Trevor No Comments

Imagine if you could bring all your marketing material to life, giving clients the opportunity to try your products on their phone.

Thanks to augmented reality live business is now a possibility. Easy and convenient, clients need only a phone to scan the pages of a catalog and superimpose virtual images over their own reality.

If you think this approach is too “far-fetched” I invite you to take a look at Pokémon Go, the app that reached 100M downloads in the span of weeks. Surpassing Twitter and Snapchat, users and experts both accredit the app’s success to augmented reality, which combines: real-virtual experiences, mobile friendliness and nostalgia.


  1. Real-Virtual Experiences

People love Pokémon Go because it takes them from being “watchers” to active “participants”. By imposing the virtual world of Pokémon over the user’s real surroundings, fans can finally know what is like to be a Pokémon master.

Now, imagine if you applied the same principle to your business. You could easily increase purchases by enabling customers to visualize how your product would look on them or in their home.

If you are a real state company, why not transforming your 2D images into 3D interactive experiences? Or, in the case of a clothing store why not let people try your virtual collections on their real bodies? just like Styliff did:

  1. Mobile Friendliness

When they launched Pokémon Go, Niantic and Nintendo understood their target market. The kids that loved Pokémon and waited 20 years for its return are today’s millennial. The generation that can’t live without technology.

To attract the new generation of buyers, I suggest you digitalize your marketing materials and make them mobile friendly. Allow your content to fit an iPhone screen and tailor it to be short, practical and shareable.

As the following image from Insperity shows, the best way to get to your new markets is through tech…

  1. Nostalgia

And lastly, Pokémon Go succeeded because it appealed  to people’s emotions. First, the app brought something that was old and cherished and made it new again. And second, the game focused on bringing back familiar faces from 1998.

Augmented reality can help your business play nostalgia by imposing the past over the future, creating a dual-reality that mixes old and new. It can adapt memories to fit new technology and use the power of familiarity & active participation to attract new customers.

So, in the end, what does augmented reality mean for business? It means a better way to attract, engage, and retain loyal customers. It attracts because it lets people access new worlds easily, it engages because it blends business and customer realities, and it retains because it can go directly to people’s hearts.


If you found this post useful, please let us know in the comments!


The Top 10 Presentation Softwares For Business

Trevor No Comments

Thanks to slideshow presentations, transmitting impactful (and effective) messages has become easier and more accessible to business professionals. Offering cutting-edge visuals and creative features, slideshows can help you transform complex information into simple concepts, making your lecture more attractive and memorable to the audience.

To help you build a stunning presentation we’ve come up with a list of the top 10 presentation apps in the web! Hoping you will find the right one for you and your business.


  1. GoogleSlides

All you need to access GoogleSlides is a Google account. Then, you can enjoy a wide variety of themes, templates and features for free. (Extra storage starts at $1.99/month for 100GB)

Offering hundreds of fonts and media embedment options, this app is incredibly useful for business presentations. Allowing real-time collaboration and providing your team with many tools to organize information neatly and efficiently!


  1. Canva

Canva is ideal for the out-of-the-box professional who understands the power of visuals. With an immense stock image library and stunning info graphics and fonts, Canva lets you to create impactful masterpieces in easy steps. And, above all, this software is offered for free to the public with some backgrounds starting as low as $1.


  1. PowerPoint Online

Remember PowerPoint? Stylish and traditional, this software offers great templates, a wide collection of drawing tools and slide transition options for every taste. Offered for free, this software is compatible with Microsoft Office and synchronizes your work to OneDrive, which allows multiple-collaboration using a single PowerPoint license.


  1. Keynote

Oh Keynote! This software is every Mac owner’s new best friend. Known for delivering neat, beautiful and incredibly energetic presentations, Keynote offers a wide variety of themes and designs. Including cutting-edge graphics, an immense font library and pre-set templates for everyone. You can get this software online for free or choose one of many competitive packages.


  1. Slidebean

Simple and fast, Slidebean takes your content and transforms it into beautiful slides automatically. Meaning you can create investor and pitch decks in no time! This software also allows for real-time collaboration and includes great features for business such as clean fonts, analytical tools and quick sharing options. It is free to the public and has paid upgrade options.


  1. Prezi

Designed for the innovative and spontaneous, Prezi is famous for its “non-linear” slide sequence that take audiences on adventure rather than lecture. Easy to master, Prezi offers many features to bring personality into your presentation. Also, it includes many analytical tools and graphics to help marketers and sales professionals deliver their content attractively and effectively. Offered for free to the public with paid upgrade options.


  1. SlideDog

All In one, this interactive software takes away every presenter’s technical worries by organizing all your files in one place. Unlike other softwares, SlideDog can combine many presentation files (Prezi,PowerPoint, Keynote etc.) with online videos, webpages and other files and play them like a movie! So you no longer have to worry for embedment failures or bad slide sequences. It also allows you to engage your audience through polls and real-time sharing. And, to make things even better, it is absolutely free!


  1. Swipe

Entrepreneurs and business developers this one is for you! Offering real-time sharing in any device, swipe lets you carry all your decks in one platform making you ready to present anywhere! Elevator pitches don’t have to be so awkward anymore if you have all the info you need neatly organized in a mobile slideshow. Face-to-face or continents away, Swipe is always there to show the same information to every team member in real-time. And, of course, free of cost.


  1. CustomShow

CustomShow takes you to the clouds (literally). Marketed as an “all in one, easy-to-use Cloud app”, CustomShow has become a top choice amongst sales and marketing professionals. The software allows you to create branded presentations as well as to share and update teammates and clients in real-time. CustomShow also offers a great design tools and improves cost efficiency by allowing presenters to deliver impactful messages without spending too much time in building the presentation. You can request a demo to learn more about the software and choose the price package that best fits your budget!


  1. Haiku Deck

And last but never least, Haiku Deck is the perfect app for beginners and those who want beautiful but simple. Free for everyone (with paid upgrade options), Haiku Deck synchronizes your desktop and your phone and offers a good variety of themes, fonts and design tools.


Now all you’ve got to do is choose and create! And remember… you can visit each app’s website and take a tour before you invest.

If you found this post useful, please let us know in the comments!

Hotel Industry in Guate

The Hotel Industry in Guatemala

Trevor No Comments

The hotel industry is one of the fastest growing sectors in the world with predicted revenue of $550 billion  in 2016 (hospitalitynet, 2015). In 2011, the revenue was $457 billion, showing an increase of almost $100 billion in just five years (hospitalitynet, 2015). This increase is due to many factors affecting the sector, including key business, technology and hotel marketing trends (hospitalitynet, 2015). For example, Europe and Asia Pacific are continuing to be key regions with ever growing hotel occupancy, with the highest so far at 68% (hospitalitynet, 2015).

On the other hand, the most expensive region for hotel room rates goes to the Middle East and Africa with a $165.97 daily room rate average (hospitalitynet, 2015). Amongst other markets, Central and South America have an increase in room construction of 4.4% from 2015 to 2016, Rio de Janeiro in Brazil reporting the largest increase yet (Hospitality trends, 2016).

Just recently in 2015, the hotel industry is looking to increase their presence in the Guatemalan market with the expansion of four hotel chains by the end of 2016 (Central America Data, 2014). These four are: La Quinta Inn & Suites, Hyatt, Four Seasons and Marriott hotels. In Guatemala, you are going to see new buildings, the arrival of new brands, remodeling, and expansion of facilities, are part of the changes in the hotel sector in the Guatemalan capital.

In 2018, in partnership with Cayalá Group, the Marriot International chain has announced a 160 room hotel in Guatemala city and another one in Cayalá which will hold 115 rooms (Central America Data, 2014). The hotel industry in Guatemala is expanding rapidly and according to Laurent De Kousemaker, development director for the Caribbean and Latin America of Marriot International, “…Guatemala City is one of the most important and dynamic destinations in the region, therefore we are very excited about the opening of these hotels and about having partners who are so knowledgeable about the local market.” On the other side, eleconomista.net reports that, “…CEO of Cayalá Group said they feel very proud … because it energizes the city of Guatemala generating employment and investment and putting Guatemala on the map with world class companies such as the prestigious Marriot hotel chain.”

On a personal note, Guatemala and Guatemala City are both locations that have a great potential of expansion within the hotel industry. Just within 3 years, the numbers of tourists have increased from 1,225,000 to 1,455,000 in Guatemala (The World Bank, 2016). This is an indication that there are business opportunities in that sector and that key hotel chains are moving in quickly to grasp them. With the businesses come the trends as shown in the diagram below. These trends will lead the way and will push your business to be very competitive:


Hotel Guatemala city


increasing productivity

14 Things Successful eople do

Trevor No Comments

From Talentsmart.com, Dr. Travis Bradburry talks about what ultra productive people do. Follow this list and jot down all the things that will make you an incredibly productive person. My personal favorite is number 12, since I am incapable of dealing with physical mail at the moment I get it; i have to keep procrastinating it to some other day.

  1. Minutes, not hours. Instead of focusing on hour and half-hour blocks, focus on the minutes instead. Know that there are 1,440 minutes everyday, and maximize your day by this guideline. You will find that you will appreciate time and use it more efficiently. “As legendary Olympic gymnast Shannon Miller told Kevin, “To this day, I keep a schedule that is almost minute by minute.” You must master your minutes to master your life.”
  2. They focus on only one thing. Ultra-productive people know what their “Most Important Task” is and work on it for one to two hours each morning, without interruptions. What task will have the biggest impact on reaching your goals? What accomplishment will get you promoted at work? That’s what you should dedicate your mornings to every day.
  3. They don’t use to-do lists. Throw away your to-do list; instead schedule everything on your calendar. It turns out that only 41% of items on to-do lists ever get done. All those undone items lead to stress and insomnia because of the Zeigarnik effect, which, in essence, means that uncompleted tasks will stay on your mind until you finish them. Highly productive people put everything on their calendar and then work and live by that calendar.
  4. They beat procrastination with time travel. Your future self can’t be trusted. That’s because we are time inconsistent. We buy veggies today because we think we’ll eat healthy salads all week; then we throw out green rotting mush in the future. Successful people figure out what they can do now to make certain their future selves will do the right thing. Anticipate how you will self-sabotage in the future, and come up with a solution today to defeat your future self.
  5. They make it home for dinner. Kevin first learned this one from Intel’s Andy Grove, who said, “There is always more to be done, more that should be done, always more than can be done.” Highly successful people know what they value in life. There is no right answer, but for many, these other values include family time, exercise, and giving back. They consciously allocate their 1,440 minutes a day to each area they value (i.e., they put them on their calendar), and then they stick to that schedule.
  6. They use a notebook. Richard Branson has said on more than one occasion that he wouldn’t have been able to build Virgin without a simple notebook, which he takes with him wherever he goes. In one interview, Greek shipping magnate Aristotle Onassis said, Ultra-productive people free their minds by writing everything down as the thoughts come to them.
  7. They process e-mails only a few times a day. Ultra-productive people don’t “check” their e-mail throughout the day. They schedule time to process their e-mails quickly and efficiently. For some, that’s only once a day; for others, it’s morning, noon, and night.
  8. They avoid meetings at all costs. Meetings are notorious time killers. They start late, have the wrong people in them, meander around their topics, and run long. You should get out of meetings whenever you can and hold fewer of them yourself. If you do run a meeting, keep it short and to the point.
  9. They say “no” to almost everything. Billionaire Warren Buffet once said, “The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything.” And James Altucher colorfully gave Kevin this tip: “If something is not a ‘Hell Yeah!’ then it’s a no.” Remember, you only have 1,440 minutes in a day. Don’t give them away easily.
  10. They follow the 80/20 rule. Known as the Pareto Principle, in most cases, 80% of results come from only 20% of activities. Ultra-productive people know which activities drive the greatest results. Focus on those and ignore the rest.
  11. They delegate almost everything. Ultra-productive people don’t ask, “How can I do this task?” Instead, they ask, “How can this task get done?” They take the I out of it as much as possible. Ultra-productive people don’t have control issues, and they are not micro-managers. In many cases, good enough is, well, good enough.
  12. They touch things only once. How many times have you opened a piece of regular mail—a bill perhaps—and then put it down, only to deal with it again later? How often do you read an e-mail and then close it and leave it in your inbox to deal with later? Highly successful people try to “touch it once.” If it takes less than five or ten minutes—whatever it is—they deal with it right then and there. It reduces stress, since it won’t be in the back of their minds, and it is more efficient, since they won’t have to re-read or re-evaluate the item again in the future.
  13. They practice a consistent morning routine. Kevin’s single greatest surprise while interviewing over 200 highly successful people was how many of them wanted to share their morning ritual with him. While he heard about a wide variety of habits, most nurtured their bodies in the morning with water, a healthy breakfast, and light exercise, and they nurtured their minds with meditation or prayer, inspirational reading, or journaling.
  14. Energy is everything. You can’t make more minutes in the day, but you can increase your energy to increase your attention, focus, and productivity. Highly successful people don’t skip meals, sleep, or breaks in the pursuit of more, more, more. Instead, they view food as fuel, sleep as recovery, and breaks as opportunities to recharge in order to get even more done.

Which of these do you already do, and which ones are you going to start practicing?


Misleading Information on Resumes

Trevor No Comments

We’ve all wanted to embellish our resumes, but these take the prize!

Make sure that the next time you don’t make these huge errors.


3 4 5 6 7 8 9 -Applicant claimed to be a former CEO of the company to which they were applying.- (9) -Applicant claimed to be a former CEO of the company to which they were applying.- (10) -Applicant claimed to be a former CEO of the company to which they were applying.- (11) -Applicant claimed to be a former CEO of the company to which they were applying.- (12) -Applicant claimed to be a former CEO of the company to which they were applying.- (13) -Applicant claimed to be a former CEO of the company to which they were applying.- (14)

Llevándote a 'ese' nivel de éxito

Con nuestra metodología de Inglés enfocado hacia los negocios. Conoce nuestros planes, paquetes y horarios!