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Contenido Profesional en Inglés y de Interés

A weekend trip to Lago de Atitlán for the the first time.

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My name is Patrick Gartrelle, 22 and I am currently Interning at IBA. A little bit about myself is I am a recent graduate with a degree in International Business. I am originally from New York City and have done a fair amount of travelling in my short 22 years. I have traveled to Latin […]

6 ways to keep your interview from going off-track

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  We’ve all been there at one time or another. We start off the interview excited and confident, but somewhere down the line it starts digressing into a failure. Don’t dismay and don’t give up. Regain your confidence and turn things around. ONE: Blanking-out For the job you’re applying for, you may be expected to […]

Angry customer

8 Steps to Diffuse Angry Customers

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  Dealing with angry customers is never pleasant, but how you deal with these situations will impact your business. You will either create a brand ambassador that will push your products and services to their friends because of the fantastic customer service they received, or create an incredibly displeased customer that will just speak awful […]

Becas de ingles de negocios IBA y Embajada Britanica

Becas IBA 2015

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International Business Academy (IBA) orgullosamente felicita a los ganadores de la Beca de Inglés de Negocios de la Embajada Británica (British Embassy Business English Training Scholarship)!

Guatemala, a place to live, travel, and work

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Guatemala, also known as the “land of many trees” named for its foresty landscape is the cultural hub and and the most visited country in Central America.  The official language is Spanish but being a country of Mayan descendants, there are also 21 dialects spoken throughout the country. The capital city is Guatemala City, a […]

11 consumer trends for 2015

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As a result, JWT Intelligence predicts that “Connected Kids” will be a major trend next year. Already 75% of American children under the age of 8 have access to a smartphone or tablet.

sympathetic pricing

Sympathetic Pricing

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Flexible and imaginative discounts that help ease lifestyle pain points, lend a helping hand in difficult times, or support a shared value.

google wallet cnn

Top 10 Trends to Watch for in 2015

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More Payment Flexibility

As new methods of payment arise, the same kind of flexibility is expected of their traditional counterparts. Going out with your friends but want to

internet of things photonstartlighting

The internet of things explained

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The concept is hard to define precisely as it is still a relatively new idea. In short, it is the attributing the ability for objects to be connected to the internet and identifying themselves to other objects.

shark go pro

Goodbye, 2014!

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Most searched events of 2014, provided by Google Trends.
World cup, games with the highest search spike.
– Brazil vs. Germany