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Business English

convincing email International Business Academy Mentoring business English

5 Steps to Writing a Convincing eMail

Margie Davis No Comments

You’ve just sent a great email with a fantastic initiative, are you absolutely certain that you have structured it in such a way that’ll generate positive feedback? Most of the time great initiatives get lost among the lengthy, wordy and extensive emails. Next time, use the following checklist to ensure a high positive feedback.

1. Goal in Mind & Write the Conclusion First

As if this were a great surprise, make sure you start the email with a goal in mind. What do you expect to achieve with this email? What’s the point? Remember, when you’re vague you easily lose interest and will probably get the wrong idea across.

Starting with the conclusion will help land your goal. With business emails there’s no time to develop an idea traditionally (introduction, thesis statement, supporting ideas, conclusion). Just get to the point. In this example by Geoffrey James (Inc.com), the goal in mind is to get your boss to approve an in-house gym.

WRONG:

Jim,
As you know, employee absenteeism is generally recognized as an ongoing problem with a steep financial impact, both in our company and in other companies in our industries. [yada, yada, yada] Therefore, we should consider allocating money for the installation of a gym at our headquarter facility.

RIGHT:

Jim,
I want you to approve the installation of an in-house gym.

2. Bullet supporting arguments

With your conclusion written out, now you have to find supporting arguments to reassert its validity. You’re not writing an essay, and although we are usually compelled to write in a story-telling format, don’t. Remember to be clear and avoid vagueness whenever possible. Instead, use a bullet format in order to highlight arguments, stick to statistically accurate information whenever possible.

WRONG:

According to a recently published government report, group physical fitness is extremely important even though very few companies actually demonstrate a commitment to it! Many firms identify physical fitness as an undervalued competitive asset, but don’t have a plan for improvement in this area, even though physical fitness is strongly linked to corporate and individual economic and personal success. I feel that if we do not address the issue of physical fitness as it enhances workplace productivity, we will be left behind.

RIGHT:

An in-house gym will:
– Reduce absenteeism. According to a National Health Institute survey of 1,000 firms, companies with in-house gyms experience 20% less absenteeism than those who lack such facilities.
– Increase overall productivity. Data from xxx show that productivity is increased by 3 fold with an in-house gym.

3. Close with a call to action

Increase positive action by including a call to action when you restate your conclusion. It’s no surprise that advertising always includes a form of call-to-action in order to increase conversion rates, so do the same with your email. When specifically state what action you expect, and what the following steps are you will generate a higher conversion rate.

WRONG:

Your support for this project would be greatly appreciated.

RIGHT:

If you respond to this e-mail with your approval, I’ll get the process started.

convincing email writing International Business Academy Business English

4. Add a benefit to the subject line

You need an attractive subject line to generate sufficient interest to get people to open your email and to imply the conclusion you want the recipient to reach.

WRONG:

Subject: The Health Impact of In-House Employee Fitness Programs

RIGHT:

Subject: How we can reduce absenteeism

5. Remove vagueness and redundancies

Before you send your email, reread your email and make sure that the content within it is absolutely essential. Is there information that is redundant, vague or simply a filler? Edit those out and make sure it is as concise as possible. Compare the following two emails, which email do you think will generate the most positive response?

WRONG:

To: Jim@Acme.com
Subject: The Health Impact of In-House Employee Fitness Programs
Jim,
As you know, employee absenteeism is generally recognized as an ongoing problem with a steep financial impact, both in our company and in other companies in our industries. An in-house gym will reduce absenteeism because then people will want to come to work rather than stay at home and they won’t get sick so much. Therefore, we should consider allocating money for the installation of a gym at our headquarters facility. Your support for this project would be greatly appreciated.
Jill

RIGHT:

To: Jim@Acme.com
Subject: How we can reduce absenteeism
Jim,
I want you to approve the installation of an in-house gym. This will:
– Reduce absenteeism. According to a National Health Institute survey of 1,000 firms, companies with in-house gyms experience 20% less absenteeism than those who lack such facilities.
– Increase productivity. We have 50% more absenteeism than other firms in our industry, so reducing that number by 20% will automatically increase our productivity by 10%.
If you respond to this e-mail with your approval, I’ll get the process started.
Jill

Follow these tips and get positive feedback!

Sources: Inc, EnchantingMarketing

Mentor Business English Guatemala | International Business Academy

Practice Business Data Interpretation

Margie Davis No Comments

The true test of Business English understanding lies in accurate data interpretation and fluency. Understanding English by itself is, of course, a great advantage; but the true key to achieving success is understanding English in context. Have a go at the following practice questions. In your opinion, are they difficult or easy peasy?


ONE 

Mentoring Business English Practice | International Business Academy Guatemala

Answer: B. approachable 

Positive leadership stems from the ‘likability’ factor, and the key component is ‘approachability’. The more approachable you are in business, the better you will relate with your coworkers or employees.


TWO

Mentoring Business English Practice Weather | International Business Academy Guatemala

Answer: Monday or Friday. 

There’s a possibility of rain on Wednesday and Thursday, so those two days are our of the question. Tuesday is right in the middle of the week and would be needlessly disruptive for the company workflow. Monday and Friday are good options because they are near the weekend and would be the least disruptive.

Saturday would also be a possibility if the company decides to hold business activities during the weekend; however, this is up to each individual company.


THREE

Mentoring Business English Graph interpretation | International Business Academy Guatemala

Answer: Decreased

The gray triangle that indicates the mos recent year is lower than the year previous to that (yellow).


FOUR

Mentoring Business English Graph interpretation | International Business Academy Guatemala

Answer: Graph is confusing, so both answers are possible. 

False: If you focus on the ‘color key’ alone it would seem as thought he ‘blue’ for Returning visit is less, which renders the statement false.

True: If you look at the numeric values (blue 75, orange 60), it would seem as though that this is an overlapping chart, and there are more returning visits than new visits.

Conclusion: The best advice is to avoid confusing charts.


FIVE

Mentoring Business English Chart interpretation | International Business Academy Guatemala

Answer: A. 860

70% of 1227 is close to 860 people; 370 people is close to 30% and 1127 people is 100%.


Did you find this questions easy or hard? Let us know in the comments below!

International Business Academy | Business English - Banking term practice

Practice Banking Terms in English

Margie Davis No Comments

Knowing banking terms is a necessity. Some of us use it more frequently than others, but for the most part, we all have to use it at least once a month.

Here are the practice questions and answers from our Facebook post for September 10th, 2015.

International Business Academy Guatemala | Business English Practice Things of value owned by a business are known as _____________. assets assertions assessment

Asset

noun. property owned by a person or company, regarded as having value and available to meet debts, commitments, or legacies.

Assertions

noun. a confident and forceful statement of fact or belief.

Assessment

noun. the evaluation or estimation of the nature, quality, or ability of someone or something.

Answer: A. Assets


International Business Academy Guatemala | Business English Practice What's the opposite of an asset? Possess liability liaison

Possess

verb. have as belonging to one; own.

Liability

noun. a thing for which someone is responsible, especially a debt or financial obligation.

Liaison

noun. a person who acts as a link to assist communication or cooperation between groups of people.

Answer: B. Liability


International Business Academy Guatemala | Business English Practice If your check "__________", you probably didn’t have enough in the account to cover it. Burns bounces binds

Burns

noun. an injury caused by exposure to heat or flame.

Bounces

verb (3rd present person). informal (of a check) be returned by a bank when there are insufficient funds to meet it.

Bind

noun. a problematical situation.

Answer: B. Bounces


International Business Academy Guatemala | Business English Practice A person's credit _________ is a formal evaluation of their loan-repayment history or potential. level rate rating

Level

noun. a position on a real or imaginary scale of amount, quantity, extent, or quality.

Rate

noun. a measure, quantity, or frequency, typically one measured against some other quantity or measure.

Rating

noun. a classification or ranking of someone or something based on a comparative assessment of their quality, standard, or performance.

Answer: C. Rating


International Business Academy Guatemala | Business English Practice If your bank account goes into "overdraft", it means that_________. you owe the bank money your balance is 0 the bank owes you money

noun

noun: overdraft;  plural noun: overdrafts

A deficit in a bank account caused by drawing more money than the account holds.

Answer: A. you owe the bank money


International Business Academy Guatemala | Business English Practice A good business plan defines your business and __________ your goals. indents idealizes identifies

Indents

verb. 1. start (a line of text) or position (a block of text, table, etc.) further from the margin than the main part of the text. 2. form deep recesses or notches in (a line or surface). noun. a space left by indenting a line or block of text.

Idealizes

verb (3rd person present). regard or represent as perfect or better than in reality.

Identify

verb (3rd person present). establish or indicate who or what (someone or something) is.

Answer: C. Identifies


International Business Academy Guatemala | Business English Practice A lot ____________ on how comprehensive your business plan is. haggles hinges hassles

Haggles

verb (3rd person present). dispute or bargain persistently, especially over the cost of something. noun. a period of persistent bargaining.

Hinges

verb (3rd person present). 1. attach or join with or as if with a hinge. 2. depend entirely on.

Hassles

verb (3rd person present). harass; pester.

Answer: C. Identifies

Business English with International Business Academy

Practice Marketing Terms in English

Margie Davis No Comments

Get the answers and explanations to our August 2015 facebook posts here!

This week we focused on common marketing terms so that you can use them correctly with your local, regional or international network. Write emails and memos like a pro, and use them efficiently during meetings as well!

Practice Business English Marketing Terms | International Business Academy

Analysis

noun. Detailed examination of the elements or structure of something, typically as a basis for discussion or interpretation.

Analyze

verb. Examine methodically and in detail the constitution or structure of (something, especially information), typically for purposes of explanation and interpretation.

Analytics

noun. The systematic computational analysis of data or statistics.

Answer: A. Analysis


Practice Business English Marketing Terms | International Business Academy

Lunch

noun. a meal eaten in the middle of the day, typically one that is lighter or less formal than an evening meal.

Launch

verb. start or set in motion (an activity or enterprise

Lynch

verb. (of a mob) kill (someone), especially by hanging, for an alleged offense with or without a legal trial.

Answer: B. Launch


 

Practice Business English Marketing Terms | International Business Academy

Review

noun. a formal assessment or examination of something with the possibility or intention of instituting change if necessary.

Replay

noun. an occurrence that closely follows the pattern of a previous event.

Research

noun. the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

Answer: C. Market Research


Practice Business English Marketing Terms | International Business Academy

Develop

verb. grow or cause to grow and become more mature, advanced, or elaborate.

Make

verb. form (something) by putting parts together or combining substances; construct; create.

Start

verb. cause (an event or process) to happen.

Answer: A. Develop a concept


Practice Business English Marketing Terms | International Business Academy

 

Market

verb. advertise or promote (something).

Marketing

noun. the action or business of promoting and selling products or services, including market research and advertising.

To Marketing

Incorrect usage. Marketing is a noun.

Answer: C. Marketing


Practice Business English Marketing Terms | International Business Academy

Matrix

noun. an environment or material in which something develops; a surrounding medium or structure.

Metrics

noun. a method of measuring something, or the results obtained from this.

Mathematics

noun. the abstract science of number, quantity, and space.

Answer: B. Metrics


 

We hope you found this useful!

If you have any requests, feel free to share them below.

business english ingles para los negocios practice

Straight or Forward

Margie Davis No Comments

There are many different applications for both straight and forward, and the primary confusion lies in the fact that they can be used as adjectives, adverbs, verbs and even nouns.

 

As an Adjective

Straight is used more often for things that are, well, straight; but, forward is usually used to describe the future or a successful conclusion.


Straight


1. extending or moving uniformly in one direction only; without a curve or bend.

2.properly positioned so as to be level, upright, or symmetrical.

Forward

1. directed or facing toward the front or the direction that one is facing or traveling.

2. relating to or concerned with the future.

3. moving or tending onward to a successful conclusion.

4. developing or acting earlier than expected or required; advanced or precocious.

5. (of a person) bold or familiar in manner, especially in a presumptuous way.


As an Adverb

Just like the adjective, the same holds true for their verb form: “He looked straight at her.” & “The car moved forward.”


Straight


1. in a straight line; directly.

2.in or into a level, even, or upright position.

Forward

1. toward the front; in the direction that one is facing or traveling.

2. onward so as to make progress; toward a successful conclusion.


As a Noun


Straight


1. a part of something that is not curved or bent, especially a section of a racetrack.

2. (in poker) a continuous sequence of five cards.

Forward

1. an attacking player in basketball, hockey, or other sports.

2. (in finance) short for forward contract.


As a verb


Straight


There is no application for this word in verb form.

Forward

1. send (a letter or e-mail) on to a further destination.

2. help to advance (something); promote. For example: the scientists are forwarding the development of biotechnology.


Practice! Fill in the blank with either straight or forward.

1. Sales have increased for 3 years ________.

2. The business plan has been approved, let’s move ______ with it.

3. The negotiations were unsuccessful, there no way _____ for the relationship.

4. His supervisor told him ______ up, “If you’re late again, you’re fired”.

5. The printer is ______ across from the cooler.

 

Answers:

1. straight

2. forward

3. forward

4. straight

5. straight

 

source: google dictionary

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