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Professional Development

5 Skills That Make Women In Business Unique

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According to Catalyst.org, women currently hold 23 (4.6%) of CEO positions in Fortune 500 companies.

Even if the transition has been slow, companies have finally understood the immense power behind women leadership and are shifting towards a male-female power balance. Women bring a unique set of soft and hard skills to the table that increases a company’s ability to strengthen relationships, carry out strategies and seize opportunities!

In this post, I will introduce five great skills women can bring to business and how these can put companies in the best and brightest path.

#1 Women are natural team players

A study from the University of New Zealand stated that women made exceptional leaders because they were natural community players and they were not usually concerned with ego.

By putting others before them, women seek to be “at the center of a web rather than at the top of a hierarchy”. Their ego-free approach allows them to consider more collective approaches and to embrace change more easily. They are more likely to accept creativity and diversity in the workplace, hence enabling them to reach faster and better outside-the-box solutions.

A woman’s goal is to impact society and they believe the best way to go is by making everyone feel important and seeking genuine dialogue amongst peoples.

“Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence” – Sheryl Sandberg COO at Facebook.

#2 Women are “Relationship Specialists”

 According to Glen Llopis, founder of the Glen Llopis Group “women are specialists at cultivating relationships that are purposeful, genuine and meaningful.”

Researcher Helen Fisher accredits that to a woman’s “executive social skills”, which, according to her studies, have evolved to help women detect the smallest changes in a person’s behavior and emotional state.

Women seek to facilitate communication between people and to connect the right people with the right resources. They are detailed-oriented and they want everyone to feel comfortable, excelling that way in creating an atmosphere of synergy and loyalty amongst people.

“Success isn’t about how much money you make, it’s about the difference you make in people’s lives.” – Michelle Obama, USA First Lady

#3 Women are empathizers

Empathy is the key skill to have when building successful marketing campaigns, CSR programs, political campaigns, and much more.

90% of the Time it’s Your Subconscious That Makes All The Purchasing Decisions

According to HANDY LABELS revealed 90% of the Time it’s Your Subconscious That Makes All The Purchasing Decisions and women are specialists at understanding and managing the emotional side of people.

Their sense of community, sensitivity and ability to listen helps women detect emotional drivers faster and create more effective strategies to attend people’s needs.

“Pretend that every single person you meet has a sign around their neck that says, “Make me feel important.” Not only will you succeed in sales, you will succeed in life.” – Mary Kay Ash, Founder at Mary Kay Cosmetics, Inc.

#4 Women are excellent persuaders 

To be a good persuader you need charm, empathy, brains and persistence. And, although these traits don’t belong to women only, women do have the quality of displaying them all together in great balance.

Today, women are more prepared. According to a TIME article on higher education, the percentage of women attaining college degrees rose from “26% in 2005 to 30.2% in 2014”. Great knowledge paired up with the desire to do better, has put women in a position to fight hard and persistently to prove their good leadership and achieve their goals.

And, as we said before, women most often put their skills in to help others and to reach common goals. That allows them to win people’s hearts and sustain that feeling.

“Don’t be afraid to be you and own it. If you think being a leader is about having some agenda, it’s not. Being a leader is actually being completely with who you are and speaking from that place, giving feedback, sharing opinions from that place. That’s why people follow you” – Danae Ringelmann, Co-Founder and CDO at Indiegogo. 

#5 Women focus on goals but don’t forget about the process

Women are detailed-oriented and like to take a step-by-step approach. This helps them recognize mistakes on time, evaluate different courses of action and manage change more effectively.

By focusing on the process, women also take the time to evaluate their team’s personal and professional performances and work towards more efficient people-resource fits.

“There is nothing like a concrete life plan to weigh you down. Because if you always have one eye on some future goal you stop paying attention to the job at hand, miss opportunities that might arise, and stay fixedly on one path, even when a better, newer course might have opened up.” – Indra Nooyi, CEO at PepsiCo.

 In this post I do not intend to generalize women or categorize women as “better than men”, I only wish to highlight the great skills that most women can bring to the table. Because we are wired in a specific way, women can often exercise certain tasks more naturally. A woman’s careful personality and nurturing approach has become essential to manage effective teams, create proactive communication strategies and sustain more purposeful relations inside and outside the company!

If you found this post useful, please let us know in the comments! 

The Top 10 Presentation Softwares For Business

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Thanks to slideshow presentations, transmitting impactful (and effective) messages has become easier and more accessible to business professionals. Offering cutting-edge visuals and creative features, slideshows can help you transform complex information into simple concepts, making your lecture more attractive and memorable to the audience.

To help you build a stunning presentation we’ve come up with a list of the top 10 presentation apps in the web! Hoping you will find the right one for you and your business.


  1. GoogleSlides

All you need to access GoogleSlides is a Google account. Then, you can enjoy a wide variety of themes, templates and features for free. (Extra storage starts at $1.99/month for 100GB)

Offering hundreds of fonts and media embedment options, this app is incredibly useful for business presentations. Allowing real-time collaboration and providing your team with many tools to organize information neatly and efficiently!


  1. Canva

Canva is ideal for the out-of-the-box professional who understands the power of visuals. With an immense stock image library and stunning info graphics and fonts, Canva lets you to create impactful masterpieces in easy steps. And, above all, this software is offered for free to the public with some backgrounds starting as low as $1.


  1. PowerPoint Online

Remember PowerPoint? Stylish and traditional, this software offers great templates, a wide collection of drawing tools and slide transition options for every taste. Offered for free, this software is compatible with Microsoft Office and synchronizes your work to OneDrive, which allows multiple-collaboration using a single PowerPoint license.


  1. Keynote

Oh Keynote! This software is every Mac owner’s new best friend. Known for delivering neat, beautiful and incredibly energetic presentations, Keynote offers a wide variety of themes and designs. Including cutting-edge graphics, an immense font library and pre-set templates for everyone. You can get this software online for free or choose one of many competitive packages.


  1. Slidebean

Simple and fast, Slidebean takes your content and transforms it into beautiful slides automatically. Meaning you can create investor and pitch decks in no time! This software also allows for real-time collaboration and includes great features for business such as clean fonts, analytical tools and quick sharing options. It is free to the public and has paid upgrade options.


  1. Prezi

Designed for the innovative and spontaneous, Prezi is famous for its “non-linear” slide sequence that take audiences on adventure rather than lecture. Easy to master, Prezi offers many features to bring personality into your presentation. Also, it includes many analytical tools and graphics to help marketers and sales professionals deliver their content attractively and effectively. Offered for free to the public with paid upgrade options.


  1. SlideDog

All In one, this interactive software takes away every presenter’s technical worries by organizing all your files in one place. Unlike other softwares, SlideDog can combine many presentation files (Prezi,PowerPoint, Keynote etc.) with online videos, webpages and other files and play them like a movie! So you no longer have to worry for embedment failures or bad slide sequences. It also allows you to engage your audience through polls and real-time sharing. And, to make things even better, it is absolutely free!


  1. Swipe

Entrepreneurs and business developers this one is for you! Offering real-time sharing in any device, swipe lets you carry all your decks in one platform making you ready to present anywhere! Elevator pitches don’t have to be so awkward anymore if you have all the info you need neatly organized in a mobile slideshow. Face-to-face or continents away, Swipe is always there to show the same information to every team member in real-time. And, of course, free of cost.


  1. CustomShow

CustomShow takes you to the clouds (literally). Marketed as an “all in one, easy-to-use Cloud app”, CustomShow has become a top choice amongst sales and marketing professionals. The software allows you to create branded presentations as well as to share and update teammates and clients in real-time. CustomShow also offers a great design tools and improves cost efficiency by allowing presenters to deliver impactful messages without spending too much time in building the presentation. You can request a demo to learn more about the software and choose the price package that best fits your budget!


  1. Haiku Deck

And last but never least, Haiku Deck is the perfect app for beginners and those who want beautiful but simple. Free for everyone (with paid upgrade options), Haiku Deck synchronizes your desktop and your phone and offers a good variety of themes, fonts and design tools.


Now all you’ve got to do is choose and create! And remember… you can visit each app’s website and take a tour before you invest.

If you found this post useful, please let us know in the comments!

Things to do before asking for a raise

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“Find the right moment to ask. This is not something to do when you are unhappy in your job or if the boss is under pressure, possibly in an unhappy place of their own. Be strategic when looking for this conversation.” – Brendan King, CEO, King & Bishop

“Prepare your manager for the salary conversation. Don’t surprise them, because they won’t be prepared to find and allocate the resources or the permission.” – Claudia Telles, founder, Trailblazing Business

“Set a time to have this meeting. Don’t do it on the fly or when your boss is distracted. Don’t schedule more than 30 minutes — that’s the most you should need.” – Sheryl Raskin, founder, Out There Creative Media

“Last but not least, seek out and cultivate appropriate internal advocates and support. These are the people who will promote you and your good work. It is essentially nonaggressive evangelism. They may be managers senior to you in other departments, vendors or peers.” – Roy Cohen, career coach and author, “The Wall Street Professional’s Survival Guide” (FT Press, 2010)

“It’s certainly important to research your company’s pay-raise policy ahead of time. This may often be posted within your company’s employee handbook. While there are occasions when employers may give raises outside of their standard practice, your boss will appreciate that you took the time to research existing company policies before approaching them.” – Chris Costello, principal and founder, CBG Benefits

Photo by aopsan. Freedigitalphotos.net

Photo by aopsan. Freedigitalphotos.net

“If [your boss] is logic-based, create a spreadsheet or graph on your accomplishments. If she is more social, relate anecdotal stories that demonstrate your accomplishments. If she is concerned about what others think, show testimonials from customers, vendors or other employees within the company.” – Beth Meixner, founder and president, Moxxie Network

“Make a list of all the measurable ways you’ve gone above and beyond before you do anything. Plant the seed with your boss that you’d like to be considered for a raise and that you’ll be coming with a document which justifies your request. Doing this greases the skids and prepares your boss for the conversation.” – Mark Strong, life, career and executive coach, Mark Strong Coaching

“Be prepared to ask for a specific number. When you’re asking for something, it should be quantified in some way. Do your research on what the going salaries are for people with your experience level.” – Michelle Mavi, director of content development, internal recruiting & training, Atrium Staffing

“Prepare to possibly negotiate around vacation days or bonus incentives. Adding three or four extra days per year can work in place of salary, and bonus incentives work well for both sides. It keeps in place checks and balances for doing your job.” – Michelle Joseph, founder and CEO, PeopleFoundry

“You can test the market by talking to a recruiter about your value in the market or by applying for a real vacancy. This isn’t about having a plan to leave if you don’t get the raise, but it will give you a reality check and something to point to if you are being underpaid relative to the market.” – Corrie Shanahan, CEO, The Beara Group 

So make sure you lay down the ground work for your raise with these 10 tips, and make sure your next meeting with your supervisor count!

source: Business News Daily

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5 Steps to Writing a Convincing eMail

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You’ve just sent a great email with a fantastic initiative, are you absolutely certain that you have structured it in such a way that’ll generate positive feedback? Most of the time great initiatives get lost among the lengthy, wordy and extensive emails. Next time, use the following checklist to ensure a high positive feedback.

1. Goal in Mind & Write the Conclusion First

As if this were a great surprise, make sure you start the email with a goal in mind. What do you expect to achieve with this email? What’s the point? Remember, when you’re vague you easily lose interest and will probably get the wrong idea across.

Starting with the conclusion will help land your goal. With business emails there’s no time to develop an idea traditionally (introduction, thesis statement, supporting ideas, conclusion). Just get to the point. In this example by Geoffrey James (Inc.com), the goal in mind is to get your boss to approve an in-house gym.


As you know, employee absenteeism is generally recognized as an ongoing problem with a steep financial impact, both in our company and in other companies in our industries. [yada, yada, yada] Therefore, we should consider allocating money for the installation of a gym at our headquarter facility.


I want you to approve the installation of an in-house gym.

2. Bullet supporting arguments

With your conclusion written out, now you have to find supporting arguments to reassert its validity. You’re not writing an essay, and although we are usually compelled to write in a story-telling format, don’t. Remember to be clear and avoid vagueness whenever possible. Instead, use a bullet format in order to highlight arguments, stick to statistically accurate information whenever possible.


According to a recently published government report, group physical fitness is extremely important even though very few companies actually demonstrate a commitment to it! Many firms identify physical fitness as an undervalued competitive asset, but don’t have a plan for improvement in this area, even though physical fitness is strongly linked to corporate and individual economic and personal success. I feel that if we do not address the issue of physical fitness as it enhances workplace productivity, we will be left behind.


An in-house gym will:
– Reduce absenteeism. According to a National Health Institute survey of 1,000 firms, companies with in-house gyms experience 20% less absenteeism than those who lack such facilities.
– Increase overall productivity. Data from xxx show that productivity is increased by 3 fold with an in-house gym.

3. Close with a call to action

Increase positive action by including a call to action when you restate your conclusion. It’s no surprise that advertising always includes a form of call-to-action in order to increase conversion rates, so do the same with your email. When specifically state what action you expect, and what the following steps are you will generate a higher conversion rate.


Your support for this project would be greatly appreciated.


If you respond to this e-mail with your approval, I’ll get the process started.

convincing email writing International Business Academy Business English

4. Add a benefit to the subject line

You need an attractive subject line to generate sufficient interest to get people to open your email and to imply the conclusion you want the recipient to reach.


Subject: The Health Impact of In-House Employee Fitness Programs


Subject: How we can reduce absenteeism

5. Remove vagueness and redundancies

Before you send your email, reread your email and make sure that the content within it is absolutely essential. Is there information that is redundant, vague or simply a filler? Edit those out and make sure it is as concise as possible. Compare the following two emails, which email do you think will generate the most positive response?


To: Jim@Acme.com
Subject: The Health Impact of In-House Employee Fitness Programs
As you know, employee absenteeism is generally recognized as an ongoing problem with a steep financial impact, both in our company and in other companies in our industries. An in-house gym will reduce absenteeism because then people will want to come to work rather than stay at home and they won’t get sick so much. Therefore, we should consider allocating money for the installation of a gym at our headquarters facility. Your support for this project would be greatly appreciated.


To: Jim@Acme.com
Subject: How we can reduce absenteeism
I want you to approve the installation of an in-house gym. This will:
– Reduce absenteeism. According to a National Health Institute survey of 1,000 firms, companies with in-house gyms experience 20% less absenteeism than those who lack such facilities.
– Increase productivity. We have 50% more absenteeism than other firms in our industry, so reducing that number by 20% will automatically increase our productivity by 10%.
If you respond to this e-mail with your approval, I’ll get the process started.

Follow these tips and get positive feedback!

Sources: Inc, EnchantingMarketing

entrepreneur 13 tips

How to get an endorsement in 5 easy steps

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When you have a product or service to promote and you are relatively unknown , an endorsement from someone in your field who is at a high profile status can provide a huge boost. You want to be careful when approaching these potential endorsers because they probably get many offers on a regular basis. To better improve your chances of receiving any endorsement here are five steps that you can follow.

1. Create a great product

People who matter are not going to produce a mediocre product. They cannot afford to hurt their brand or reputation with negative association. Be committed to excellence.  download (13)

2. Make a prospect list

You need to ask yourself who do you want to endorse you or your product? Also who are the recognized authorities in your field? Do not be afraid to “think big” or feel you do not have access to a prospective endorser because even if you do not know them, you may know someone who does.

3. Leverage one endorsement for more

Sometimes prospective endorsers need an endorsement themselves in order to feel comfortable with your product. When you get someone to endorse your product then you include their endorsement as a part of your product. It makes it easier for everyone, because someone else already went first for the endorsement.

4. Ask for the endorsement

Do not get tongue tide in explaining your endorsement request. People and potential endorsers are busy and usually do not have time to read long emails. So get to the point and try and ask them when they will be most receptive. download (14)

5. Provide guidance, samples, and a deadline

It is important to include a brief description and/or a sample of your product. Explain the kind of endorsement you are looking for; be specific. Then provide a real endorsement or two and as well as a deadline. You have a better chance of getting an endorsement with a short deadline than a longer one.


Overall, endorsements make a huge difference in whether or not your product gets noticed by gate-keepers, trend-setters, or your target market. So take time to get them, they are very beneficial especially in the business world.


Sources: Michael Hyatt and Smallbusinesspr





mentoring for success

6 Hobbies that will help you become smarter at work

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We all participate in some type of hobby that we enjoy doing. There are some hobbies that are beneficial in helping us to become smarter and will benefit us in our work practices. There are many different hobbies one can partake in, but there are six that are shown to be helpful in increasing ones intellect, which can transfer over and improve the efficiency within our everyday work tasks and/or responsibilities.

1. Learning how to code

Within every job today there is some digital component involved and it is for this that learning how to code can give one a significant edge in the work place. Some of the most basic codes are known as HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets). By learning this it will help those to understand web design, social media, and product development. It is very easy to find lessons online in how to do this, all you will need is a computer and access to internet. One resource you can try out is a webpage known as Codecademy.

2. Learning a new language

There is no such thing as knowing too many languages, especially if you are a frequent traveler. By learning new languages it can benefit by making communication in foreign and local lands easier. It has also shown that learning adownload (9) language can help improve brain power and slow brain aging. These benefits can help in the workplace by being able to be more alert as well as being able to communicate to a wider range of clientele, employees, business partners, and etc. from different cultures.

3. Blogging

The more you write the better your communication will become. One way to do this is through a blog, which as we know is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. By learning how to articulate your thoughts effectively on paper (and online) can help communication skills become stronger overall. Blogging also helps you to become more proficient in how to use your grammar and vocabulary as well as assist you in understanding your own specific writing style. For online blogging it provides an easy forum for feedback and can help you continue in consistently growing as a writer based on how others perceive your work overall.

4. Reading

No matter what kind of book your reading whether it is Harry Potter or the Hunger games it is proven that reading can help reduce stress, which in return helps you to feel better about yourself. Reading can also increase all three types of intelligence including crystallized, fluid, and emotional. That increase within those types of intelligence can help with problem solving, being able to put different pieces of knowledge together to better navigate everyday life, to detect patterns, understand processes, and being able to accurately interpret and respond to others feelings. In the work setting these different skills translate into better understanding how to make things happen and better managerial skills.

5. Work out your brain

By participating in activities such as Sudoku, puzzles, riddles, board games, video games, card games, and etc. it increases ones neuroplasticity. Neuroplasticity is what encompasses a wide variety of changes in neural pathways and synapses that is basically the ability of the brain to reorganize itself. Also the nerve cells respond in new ways that increases neuroplasticity, which allows us more ability to see things from different points-of-view and understand cause and effect of behaviors and emotions. With this it helps us become aware of new patterns and cognitive abilities are improved. Also increased amount of neuroplasticity can help prevent certain conditions such as being less prone to anxiety and depression while learning faster and memorizing more. download (12)

6. Meditate

Studies imply that we can control our own brain waves and be able to feel whenever we want to through meditating. Meditation can be used to relax in your personal life, but it can also be a benefit in your professional life. For example meditating can make you feel more powerful right before a negotiation, be more confident when asking for a raise, or being more convincing during a sales call. The general idea of meditating is that the brain can develop further and you can make that development on purpose. To add to that different activities stimulate different areas of your brain, so you can work on becoming proficient at your strengths as well as improving your weaknesses. Also meditating is a benefit because it focuses on self-improvement of the brain. This is a good idea and/or practice for anyone who feels they are at professional peak, are ambitious professionals, and of course entrepreneurs who are looking to maximize their potential.


Sources: Entrepreneur and StyleFox


Business English with International Business Academy

Experience and Travel within Guatemala City

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When I first came to Guatemala I was excited as well as nervous. I was not sure what to expect coming into a new culture. There are many differences here compared to the United States. For example with how people greet each other, the food, the language, and etc. It was challenging to adapt at first, but as time went by and I started to become close with people and get in a routine, which has helped me to consider this country a second home for me.

For my traveling within Guatemala it has been quite adventurous. Recently I had traveled to the Peten to visit the Mayan Ruins of Tikal. It was so beautiful and interesting. I have never seen or done anything so adventurous in my life. Walking through the Jungles of Tikal and climbing the ruins was a whole new experience for me that was very enjoyable. download (8)

Now with completing my internship in another country has been quite an experience in itself as well. The internship at IBA has been great. I have learned so much about important business topics as well as my own personal career development. I have also been working on developing a training for the Company, which has helped me learn how to use the skills I have learned in my studies within a real world setting.

Overall this experience has taught me many lessons thus far within my career as well as my personal life. I feel I have grown as a person and have conquered many fears and aspirations sense being here. I do not regret my decision to come and live in a new country to complete my internship because it has been one of the most beneficial experiences of my life. If you are considering traveling abroad to Guatemala or in general I say try anything to make it happen because it really does change you and helps put your life into perspective.

mentoring for success

How to be a Better Mentor

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mentoring for success

Good mentoring is all about telling the truth. When you use truth-telling as the basis for your mentoring relationship, great things will happen.

ONE. Avoid ‘gotcha’ moments. Instead of waiting for your mentee to mess up, provide critique as a chance to offer help and guidance.

TWO. Seek to understand. Before rushing into judgment, strive to understand what is driving their decision. It might reveal more than you think.

THREE. Be good to them. Mentoring is about building trust, and one sure way to do that is to remove obstacles and giving them the resources they need.

FOUR. Start a 2-way conversation. Start by asking “What can I do better?” this will allow for an honest conversation and make it easier for both of you.

FIVE. Help them think big. The bigger picture is the hardest thing to see with inexperienced eyes; help your mentees see how their role and problems fit into your business’s overall.

Mentoring is a great opportunity to take someone who shows promise in your company and ensure that they become long term assets.

Source: Entrepeneur 

International Business Academy | Business English - Banking term practice

Practice Banking Terms in English

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Knowing banking terms is a necessity. Some of us use it more frequently than others, but for the most part, we all have to use it at least once a month.

Here are the practice questions and answers from our Facebook post for September 10th, 2015.

International Business Academy Guatemala | Business English Practice Things of value owned by a business are known as _____________. assets assertions assessment


noun. property owned by a person or company, regarded as having value and available to meet debts, commitments, or legacies.


noun. a confident and forceful statement of fact or belief.


noun. the evaluation or estimation of the nature, quality, or ability of someone or something.

Answer: A. Assets

International Business Academy Guatemala | Business English Practice What's the opposite of an asset? Possess liability liaison


verb. have as belonging to one; own.


noun. a thing for which someone is responsible, especially a debt or financial obligation.


noun. a person who acts as a link to assist communication or cooperation between groups of people.

Answer: B. Liability

International Business Academy Guatemala | Business English Practice If your check "__________", you probably didn’t have enough in the account to cover it. Burns bounces binds


noun. an injury caused by exposure to heat or flame.


verb (3rd present person). informal (of a check) be returned by a bank when there are insufficient funds to meet it.


noun. a problematical situation.

Answer: B. Bounces

International Business Academy Guatemala | Business English Practice A person's credit _________ is a formal evaluation of their loan-repayment history or potential. level rate rating


noun. a position on a real or imaginary scale of amount, quantity, extent, or quality.


noun. a measure, quantity, or frequency, typically one measured against some other quantity or measure.


noun. a classification or ranking of someone or something based on a comparative assessment of their quality, standard, or performance.

Answer: C. Rating

International Business Academy Guatemala | Business English Practice If your bank account goes into "overdraft", it means that_________. you owe the bank money your balance is 0 the bank owes you money


noun: overdraft;  plural noun: overdrafts

A deficit in a bank account caused by drawing more money than the account holds.

Answer: A. you owe the bank money

International Business Academy Guatemala | Business English Practice A good business plan defines your business and __________ your goals. indents idealizes identifies


verb. 1. start (a line of text) or position (a block of text, table, etc.) further from the margin than the main part of the text. 2. form deep recesses or notches in (a line or surface). noun. a space left by indenting a line or block of text.


verb (3rd person present). regard or represent as perfect or better than in reality.


verb (3rd person present). establish or indicate who or what (someone or something) is.

Answer: C. Identifies

International Business Academy Guatemala | Business English Practice A lot ____________ on how comprehensive your business plan is. haggles hinges hassles


verb (3rd person present). dispute or bargain persistently, especially over the cost of something. noun. a period of persistent bargaining.


verb (3rd person present). 1. attach or join with or as if with a hinge. 2. depend entirely on.


verb (3rd person present). harass; pester.

Answer: C. Identifies

Business English with International Business Academy

Practice Marketing Terms in English

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Get the answers and explanations to our August 2015 facebook posts here!

This week we focused on common marketing terms so that you can use them correctly with your local, regional or international network. Write emails and memos like a pro, and use them efficiently during meetings as well!

Practice Business English Marketing Terms | International Business Academy


noun. Detailed examination of the elements or structure of something, typically as a basis for discussion or interpretation.


verb. Examine methodically and in detail the constitution or structure of (something, especially information), typically for purposes of explanation and interpretation.


noun. The systematic computational analysis of data or statistics.

Answer: A. Analysis

Practice Business English Marketing Terms | International Business Academy


noun. a meal eaten in the middle of the day, typically one that is lighter or less formal than an evening meal.


verb. start or set in motion (an activity or enterprise


verb. (of a mob) kill (someone), especially by hanging, for an alleged offense with or without a legal trial.

Answer: B. Launch


Practice Business English Marketing Terms | International Business Academy


noun. a formal assessment or examination of something with the possibility or intention of instituting change if necessary.


noun. an occurrence that closely follows the pattern of a previous event.


noun. the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

Answer: C. Market Research

Practice Business English Marketing Terms | International Business Academy


verb. grow or cause to grow and become more mature, advanced, or elaborate.


verb. form (something) by putting parts together or combining substances; construct; create.


verb. cause (an event or process) to happen.

Answer: A. Develop a concept

Practice Business English Marketing Terms | International Business Academy



verb. advertise or promote (something).


noun. the action or business of promoting and selling products or services, including market research and advertising.

To Marketing

Incorrect usage. Marketing is a noun.

Answer: C. Marketing

Practice Business English Marketing Terms | International Business Academy


noun. an environment or material in which something develops; a surrounding medium or structure.


noun. a method of measuring something, or the results obtained from this.


noun. the abstract science of number, quantity, and space.

Answer: B. Metrics


We hope you found this useful!

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