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Is Augmented Reality The Future Of Business And Marketing?

3 Lessons From Pokémon Go

Is Augmented Reality The Future Of Business And Marketing?

Katia Arias No Comment

Imagine if you could bring all your marketing material to life, giving clients the opportunity to try your products on their phone.

Thanks to augmented reality live business is now a possibility. Easy and convenient, clients need only a phone to scan the pages of a catalog and superimpose virtual images over their own reality.

If you think this approach is too “far-fetched” I invite you to take a look at Pokémon Go, the app that reached 100M downloads in the span of weeks. Surpassing Twitter and Snapchat, users and experts both accredit the app’s success to augmented reality, which combines: real-virtual experiences, mobile friendliness and nostalgia.

 

  1. Real-Virtual Experiences

People love Pokémon Go because it takes them from being “watchers” to active “participants”. By imposing the virtual world of Pokémon over the user’s real surroundings, fans can finally know what is like to be a Pokémon master.

Now, imagine if you applied the same principle to your business. You could easily increase purchases by enabling customers to visualize how your product would look on them or in their home.

If you are a real state company, why not transforming your 2D images into 3D interactive experiences? Or, in the case of a clothing store why not let people try your virtual collections on their real bodies? just like Styliff did:

  1. Mobile Friendliness

When they launched Pokémon Go, Niantic and Nintendo understood their target market. The kids that loved Pokémon and waited 20 years for its return are today’s millennial. The generation that can’t live without technology.

To attract the new generation of buyers, I suggest you digitalize your marketing materials and make them mobile friendly. Allow your content to fit an iPhone screen and tailor it to be short, practical and shareable.

As the following image from Insperity shows, the best way to get to your new markets is through tech…

  1. Nostalgia

And lastly, Pokémon Go succeeded because it appealed  to people’s emotions. First, the app brought something that was old and cherished and made it new again. And second, the game focused on bringing back familiar faces from 1998.

Augmented reality can help your business play nostalgia by imposing the past over the future, creating a dual-reality that mixes old and new. It can adapt memories to fit new technology and use the power of familiarity & active participation to attract new customers.

So, in the end, what does augmented reality mean for business? It means a better way to attract, engage, and retain loyal customers. It attracts because it lets people access new worlds easily, it engages because it blends business and customer realities, and it retains because it can go directly to people’s hearts.

 

If you found this post useful, please let us know in the comments!

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