• +(+502) 2381-0800
  • info@iba.gt

Tag Archives: Hallmark

screen-shot-2016-12-04-at-7-17-58-pm

Hallmark and The Business of Love

Katia Arias No Comments

As we get closer to Christmas, I would love to highlight a company that has transformed the way we live the holidays and any special occasion for that matter.

Making the world “a more caring place”, Hallmark has become a leader in both the greeting card and entertainment industries, sustaining its place in the market since the 1910s.

Today this $3.7 billion business has reached more than 40,000 retail stores and audiences in over a 100 countries, printing and showcasing content in over 30 languages.

So, Hallmark is huge! But, what is it that makes the Hallmark’s merchandise so attractive?

As TIME author Graeme McMillan points out, Hallmark has been able to give people “exactly what they want”, offering products that satisfy the needs of the “heart” and being there for customers to translate their deepest feelings into beautiful messages.

Source: Hallmark Youtube Channel

On top of things, the creative process behind Hallmark’s products goes beyond a simple brainstorming. Employees have access to immense resource libraries, creative workshops, innovation labs, and art collections, which gives them the ability to think bigger.

All these things, however, wouldn’t do much if the staff wasn’t committed to the vision of creating a more “emotionally connected world”.

Brought in from every path of life, Hallmark’s employees are individuals who wish to make a difference in other’s lives. They see their work not only as an opportunity for themselves but also as a chance to spread hope, empathy and laughter to the world.

Source: Hallmark Youtube Channel

In 2007, CBS News had the opportunity to visit Hallmark’s comedy department “Shoebox”, and captured key moments that make up this company’s amazing culture.

Hiring only 50 people, Shoebox brings in artists from every background, from flight attendants to musicians and ministers. Later on this group of diverse individuals comes together simply to find the right joke. It is such a creative and purposeful atmosphere that a lot of the staff assures they’ve found their calling in what they do.

Moving a little forward into the entertainment industry, who hasn’t heard of the “Countdown to Christmas”? Or the “Thanksgiving Event”? With two TV channels, Hallmark has been able to enchant viewers all over the world, ranking No. 2 amongst cable networks during Thanksgiving week 2015, which then led to a very successful streaming during the Christmas Season.

1900s Hallmark Christmas Commercial 

Source: Hallmark Youtube Channel

The secret? As Variety writer, Rick Kissell puts it; Hallmark has found its niche offering “family-friendly” entertainment. Which, as we all know, is very hard to find in today’s TV. All Hallmark movies follow somewhat the same plot, offering people a second chance in life and hopeful happy endings. The films often speak of “holiday spirit” and try to spread long-term values rather than instant pleasure to the viewers.

In conclusion, Hallmark is today successful because it has genuinely understood the essential yearnings of people. Everyone wants to love and be loved. And, employing innovative technologies and a socially conscious workforce, this multi-billion dollar company managed to satisfy the needs through simple solutions: kind words and happy endings.

Everyone at Hallmark wants to make the world a better place and that feeling is then transmitted through the products, which in turn attracts everyone out there who believes in the same mission.

So, are you ready to buy your Christmas cards now?

1

Llevándote a 'ese' nivel de éxito

Con nuestra metodología de Inglés enfocado hacia los negocios. Conoce nuestros planes, paquetes y horarios!