• +(+502) 2381-0800
  • info@iba.gt

Tag Archives: management

6 Business Bestsellers You Must Read!

Trevor No Comments

Reading does not only increase your knowledge in a certain topic. If you get into the habit, reading can also stimulate your mind, expand your vocabulary and equip you with skills to write, analyze and strategize at a higher level.

Imagine then if you got into the habit of reading about business? You wouldn’t only learn from the best guys out there but also you will start to develop unique skills to generate better ideas, try and test new strategies, innovate, increase your personal effectiveness and of course stay updated on important issues.

To get you started on this amazing habit, we’ve shortlisted some of the best business books out there! All you got to do now is choose your favorite.

  1. Unshakeable – Tony Robbins (#1 NYT Bestseller)

BB UnshakeableIf you find yourself trapped in your financial situation, then this book is for you. Robbins has effectively created a step-by-step playbook that promises to take you towards financial freedom in no time. Starting by helping you understand your current financial position, Robbins then guides you to become a smarter investor and a wiser administrator by pointing out how to get the best out of today’s financial systems.

You can get it on Amazon for only $15.32!







  1. Tools of Titans – Will Farriss

BB Tools of TitansFrom the thousands of interviews Will Farriss has done for his podcast, he created the ultimate “toolbooK” Gathering the most meaningful parts of each interview, Farriss shares with you the “tactics, routines and habits” that business titans (amongst other professionals and icons) followed to be and stay where they are. This amazing book covers topics from AcroYoga to Gut Investing and Hacking, allowing the reader to use it as an encyclopedia of advice given by no other than the very best in each category.

You can get it on Amazon for only $16.80!




  1. Option B – Sheryl Sandberg and Adam Grant

BB Option BA great read not only for business but also for life. In this incredible book, Sheryl Sandberg along with psychologist Adam Grant analyze the ability of the human spirit to deal with loss, conquer adversity and build resilience. This emotional yet practical guide is a must-read if you want to build stronger and more resilient workplaces that know how to handle adversity, accept change and thrive even when things don’t go as planned.

 You can get on Amazon it for only $9.19!







  1. Joy, Inc. – Richard Sheridan

BB Joy IncWritten by Menlo Innovations co-founder and CEO Richard Sheridan, Joy, Inc. is an insightful and fun guide to increase employee engagement, ensure a happy and motivated workplace and increase profit all at the same time.

Basing the culture exclusively on the value of “Joy”, Menlo has been able to grow like no other tech business in a short period of time. Sheridan, in turn, attributes all of this to happier employees and in this book he gives you all the tips so you can achieve the same!   You can get on Amazon it for only $11.06!






  1. Emotional Agility – Susan David

BB Emotinal AgilityAn incredible research and experience-based piece, Emotional Agility displays a series of steps and exercises to help you identify, manage and get the most out of your emotions. After reading this book you will be able to handle difficult situations (in life and at work), by facing them intelligently with courage and serenity. Also, you will learn valuable skills to lead the behavioral change that will unleash your full personal and professional potential.

You can get on Amazon for only $9.26!







  1. The Leadership Challenge – James M. Kouzes & Barry Z. Posner

BB Leadership ChallengeDisplaying the scientific, artistic and social sides of leadership, The Leadership Challenge holds valuable expert advise to help leaders understand the importance of their role, guide their workforce towards team work, learn the power of motivation and take advantage of today’s electronic environment to do so. This book, without question, is an amazing guide to build the leadership and social skills necessary to boost your organization.

You can get it on Amazon for only $23.79!

More resources: 

  1. https://800ceoread.com/bestseller_lists
  2. https://hbr.org/2012/08/for-those-who-want-to-lead-rea
  3. https://www.nytimes.com/books/best-sellers/business-books/?_r=0

If you found this post useful, please let us know in the comments!

10 Tips To Improve Customer Loyalty

Trevor No Comments

In an time where customer is “king” company’s must pay a more attention to the way  they treat, learn and engage with their customers.

To help you, we’ve put together a list of 10 tips that will guide your organization towards ultimate customer care, hoping you never loose a customer again!

  1. Make it Personal

Almost anyone who is in customer care will advise you to “get to know your clients.”

Showing authentic interest in their needs and developing client-centered solutions will make your clients feel they have a mutually benefiting relationship with your brand, which in turn will keep them always committed to you.

  1. Praise their loyalty

 When someone engages in a relationship with your brand, they trust you will value their choice.

If you haven’t done yet, build a loyalty program. Devote time and resources to thank your clients for trusting you and keep reminding them how important they are for your company.

Feeling appreciated is one of the greatest factors that make people come back to your company.

  1. Be Transparent

Loyalty is built on trust. That said, it is crucial that you always communicate to your clients the information that directly affects them.

If you are raising money, for example, tell them where the money is really going. If you are a distributor, be honest about who your providers are, etc.

Transparency is about being honest and delivering on your promises. And about being consistent on what you offer and what you actually do or give.

To communicate your decisions or results with clients, you can choose reports, social media, webpage or focus groups.

  1. Respond Kindly to Bad Reviews

 People can be rude when they are angry. The key is not to focus on the “bad language” but the actual problem that triggered it. try to leave your feelings out of the response.

Experts from the Entrepreneur.com, recommend that you answer promptly and politely and offer your assistance without “over promising”. Sometimes a nice “I’m here to assist you” will ease their anger and make them happy again.

  1. Take The Necessary Time to Help

If your client has a problem don’t rush it. Try to listen to what he/she needs and then do everything in your power to fix it (even when it doesn’t’ make sense or sounds very dumb).

People tend to feel more appreciated when you show true interest in fixing their problem than when you do something really fast but wrong.

So remember…. doing it right is better than doing it quick.

  1. Say Hello, Goodbye and Thank You

 Common courtesy shouldn’t be a thing of the past. When you greet someone kindly you instantly set the right tone and give way to the conversation that can lead to a relationship.

Thanking your customers for their business and wishing them well is also a great way to make them feel welcome and appreciated, making them more likely to come back.

  1. Follow-Up Constantly

 Clients like to know they’re on your mind and agenda. Try to follow up with them after a purchase or deal to see if they are pleased with their product/service, or if they need anything else to maximize their experience.

  1. Keep Learning From Your Clients

Although customer surveys can be a bit daunting, they are a great way to keep learning. Ask them how they feel with your current products/services, what they would like to see or get from you and even how their shipping experience was.

When clients are consulted they feel like an important part of your decision-making process and in turn more connected to your brand.

  1. Offer Solutions You Know They Need

 When talking to your clients don’t be afraid to offer solutions they didn’t ask for. Sometimes they are looking for something and they don’t know how to ask.

Offering solutions lets clients know you brand cares about their needs and is genuinely interested in serving them.

  1. Enjoy The Process

 Learning with and about your customers is a never-ending process that’s why you should find a way to make if fun.

If your resources allow plan fun focus groups or customer events. Innovate the way you conduct surveys, add creativity to how you approach or thank your clients!

It’s a job you must do, so why not enjoy it?


If you found this post helpful, please let us know in the comments!

Seal That Deal!

Trevor No Comments

Some say it takes a lifetime to become a master negotiator. But, you’ve got to start somewhere, right?

To help you get started or just to refresh some concepts, we’ve put together a short list of 5 things experts consider vital to conduct a successful negotiation and close that deal!

  1. Do not confuse people with interests

 Negotiation experts Roger Fisher and William Ury, emphasized in their bestseller “Getting to Yes”, the need to treat people softly but tackle problems the hard way.

Usually when people negotiate they take one of two positions: they’re either the “hard” negotiator (all or nothing) or the “nice” guy (let’s just agree on something we both want). The problem with the first one is that you may shatter relationships, but the second one may not lead towards the optimal outcome.

Fisher and Ury then propose a third position: the “principled” negotiator. In this scenario, participants are not friends or adversaries; they are problem-solvers that have come together to reach an optimal outcome that is both efficient and amiable. Negotiators take emotions into consideration but act unbiased, they propose several scenarios and reach a result based on objective standards not mutual “agreement”, being influenced by reason and not pressure.

An interview with 700 Club and to Chris Voss helps explain this negotiation strategy:


  1. Develop a solid negotiation strategy months before the meeting

Sanders, Lewicki & Barry outline the ideal strategy in their book “Essentials of Negotiations.” And although I can’t cover it all in this post, here are some highlights:

  • Define your issues & interests: Issues define what you will be negotiating. To outline them you can make a list of all the things you want to cover during the negotiations. If you’re selling or buying stocks, for example, make sure to cover price, transfer costs, legal implications, etc. Then proceed to evaluate all your interests. Why are you negotiating? list your interests and make sure you can differentiate between objective and subjective interests to plan a better strategy.
  • Build your bargaining scenarios – based on your issues and interests proceed to build your scenarios, combining all desired outcomes from best to worst. Build different packages and offers you can give your adversary, always taking your adversary’s interests and possible bargaining mixes into consideration.
  • Pick objectives and opening offers –. Experts suggest you set your starting offer higher than expected to give enough room to negotiate all the way down to your desired outcome.

Source: Stattys.com

  • Define your best alternatives to the desired outcome (BATNA) – define what would be the last offer you can take before you leave the negotiation. Be ready to walk away if what’s being offered doesn’t appeal to you.
  • Analyze your adversary – this involves understanding your adversary’s agenda, their bargaining scenarios, their interests and needs and of course to understand their walk-away points and best alternatives. (Pretty much, seek to learn your adversary’s strategy before the negotiation).
  • Write down your meeting’s protocol – make sure both you and your adversaries know who is attending the meeting, where will it take place, at what time and what will be negotiated. Set common rules and share the meeting’s agenda.

It is vital that the negotiating team takes time to conduct research, review the proposals, go over the different scenarios and know their walk-away points by heart. The best negotiations are reached after long months of studying and hard work.

For more strategy techniques visit the following link.

  1. Beware of the cultural and social context

When handling a negotiation is very important to understand the culture and context in which you’re negotiating. People in Asia value different things from those in Latin America or Europe. Many cultures seek to start meetings by addressing each adversary’s personal life. Others consider it inappropriate.

Beware of social structures, the value of hierarchies, the value of honor and reputation and different negotiation styles. Pay attention to those at the negotiating table. What and why are they negotiating? Is it for them or their boss? What does winning mean to them? Are you dealing with prestige interests? Or simple financial interests?

Knowing where your adversaries come from and what they value as people and citizens, will give you a better standing point in any negotiation.

Source: Stanford.edu

Source: Stanford.edu

  1. Do not fear emotions, take advantage of them

For years it’s been said emotions are detrimental to negotiations. To contemporary negotiation experts, however, this couldn’t be more false.

Nowadays, the best negotiators do not only have a high IQ but also a high EQ (emotional intelligence). Great negotiators know how to regulate and manage not only their emotions but also those of the other party and steer conversations towards a desired outcome.

Emotionally intelligent individuals can adjust a message and share information like others would like to hear it. Hence convincing the other party to feel the way they want about an offer, issue or interest.

Good body language and gesture reading is key to the topic. Usually it is your adversaries’ physical behavior that gives away their emotional state towards any given informaiton.

And finally, although this seems like a “manipulating” game, make sure you don’t stray from protocol to ensure an ethical interaction.

Source: Sessioncam.com

Source: Sessioncam.com

  1. Rest & Relax

And the last piece of advise: give your team time to rest and relax before and during the meeting. To ensure that your team is sharp at all times, make sure they get a good night sleep thenight before, plan for small breaks every 20-30 minutes and, If protocol allows, have drinks and snacks available for the teams.


For more information on the topic I recommend the following books and articles. And remember you can learn all the theory in the world, but to become a great negotiator you need a lot of practice!


  1. Essentials of Negotiations by Roy Lewicki, David Saunders and Bruce Barry
  2. Getting to Yes by Roger Fisher and William Ury
  3. Top negotiations Books, Videos, Exercises and Simulations
  4. How to Talk Anyone into Doing Anything with Chris Voss
  5. Harvard Business Review:  Negotiations

5 Skills That Make Women In Business Unique

Trevor No Comments


According to Catalyst.org, women currently hold 23 (4.6%) of CEO positions in Fortune 500 companies.

Even if the transition has been slow, companies have finally understood the immense power behind women leadership and are shifting towards a male-female power balance. Women bring a unique set of soft and hard skills to the table that increases a company’s ability to strengthen relationships, carry out strategies and seize opportunities!

In this post, I will introduce five great skills women can bring to business and how these can put companies in the best and brightest path.

#1 Women are natural team players

A study from the University of New Zealand stated that women made exceptional leaders because they were natural community players and they were not usually concerned with ego.

By putting others before them, women seek to be “at the center of a web rather than at the top of a hierarchy”. Their ego-free approach allows them to consider more collective approaches and to embrace change more easily. They are more likely to accept creativity and diversity in the workplace, hence enabling them to reach faster and better outside-the-box solutions.

A woman’s goal is to impact society and they believe the best way to go is by making everyone feel important and seeking genuine dialogue amongst peoples.

“Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence” – Sheryl Sandberg COO at Facebook.

#2 Women are “Relationship Specialists”

 According to Glen Llopis, founder of the Glen Llopis Group “women are specialists at cultivating relationships that are purposeful, genuine and meaningful.”

Researcher Helen Fisher accredits that to a woman’s “executive social skills”, which, according to her studies, have evolved to help women detect the smallest changes in a person’s behavior and emotional state.

Women seek to facilitate communication between people and to connect the right people with the right resources. They are detailed-oriented and they want everyone to feel comfortable, excelling that way in creating an atmosphere of synergy and loyalty amongst people.

“Success isn’t about how much money you make, it’s about the difference you make in people’s lives.” – Michelle Obama, USA First Lady

#3 Women are empathizers

Empathy is the key skill to have when building successful marketing campaigns, CSR programs, political campaigns, and much more.

90% of the Time it’s Your Subconscious That Makes All The Purchasing Decisions

According to HANDY LABELS revealed 90% of the Time it’s Your Subconscious That Makes All The Purchasing Decisions and women are specialists at understanding and managing the emotional side of people.

Their sense of community, sensitivity and ability to listen helps women detect emotional drivers faster and create more effective strategies to attend people’s needs.

“Pretend that every single person you meet has a sign around their neck that says, “Make me feel important.” Not only will you succeed in sales, you will succeed in life.” – Mary Kay Ash, Founder at Mary Kay Cosmetics, Inc.

#4 Women are excellent persuaders 

To be a good persuader you need charm, empathy, brains and persistence. And, although these traits don’t belong to women only, women do have the quality of displaying them all together in great balance.

Today, women are more prepared. According to a TIME article on higher education, the percentage of women attaining college degrees rose from “26% in 2005 to 30.2% in 2014”. Great knowledge paired up with the desire to do better, has put women in a position to fight hard and persistently to prove their good leadership and achieve their goals.

And, as we said before, women most often put their skills in to help others and to reach common goals. That allows them to win people’s hearts and sustain that feeling.

“Don’t be afraid to be you and own it. If you think being a leader is about having some agenda, it’s not. Being a leader is actually being completely with who you are and speaking from that place, giving feedback, sharing opinions from that place. That’s why people follow you” – Danae Ringelmann, Co-Founder and CDO at Indiegogo. 

#5 Women focus on goals but don’t forget about the process

Women are detailed-oriented and like to take a step-by-step approach. This helps them recognize mistakes on time, evaluate different courses of action and manage change more effectively.

By focusing on the process, women also take the time to evaluate their team’s personal and professional performances and work towards more efficient people-resource fits.

“There is nothing like a concrete life plan to weigh you down. Because if you always have one eye on some future goal you stop paying attention to the job at hand, miss opportunities that might arise, and stay fixedly on one path, even when a better, newer course might have opened up.” – Indra Nooyi, CEO at PepsiCo.

 In this post I do not intend to generalize women or categorize women as “better than men”, I only wish to highlight the great skills that most women can bring to the table. Because we are wired in a specific way, women can often exercise certain tasks more naturally. A woman’s careful personality and nurturing approach has become essential to manage effective teams, create proactive communication strategies and sustain more purposeful relations inside and outside the company!

If you found this post useful, please let us know in the comments! 

7 Tools To Create And Nourish Effective Teams

Trevor No Comments

“If you want to go fast, go alone, if you want to go far, go together.” – African Proverb.

As the African proverb suggests, the key to go far in life is teamwork, and the key to effective teamwork is having the best team.

Gathering lessons from great businesses like Zappos and Whole Foods, we’ve put together a short but insightful list of tools to help you build (and nurture) the “A-Team” that will take your company further!

  1. Identify a positive team leader

As teams go through the four stages of building: forming, storming, norming and performing, leaders are the ones who normally keep the group together. Their balancing influence is key to solve conflict, open dialogue and communicate goals as members get to know each other and their project.

If you want to assess your team leader’s effectiveness check out Lindsay Sherwin’s “Team Leader Effectiveness Checklist”!


 View From Product Marketing - Team Leadership [Digital Image]. (2016, January 12). Retrieved October 03, 2016, from https://www.linkedin.com/pulse/6-12-view-from-product-marketing-team-leadership-mark-lewis

L,M. View From Product Marketing – Team Leadership [Digital Image]. (2016, January 12). Retrieved October 03, 2016, from https://www.linkedin.com/pulse/6-12-view-from-product-marketing-team-leadership-mark-lewis

2. Define and agree on common mission and values

Before you get the team into project specifics, all members must be on the same page regarding team mission and values.

Knowing the mission gives team members direction, and while each member will be performing a different task, they will all gear their efforts towards the same goal.

Common values, on the other hand, create coexistence rules. They synchronize individuals at a personal level, encouraging a smoother and happier work environment. They also align people to cherish and respect each other, increasing team member loyalty.

To better understand the importance of team values, I invite you to watch Zappos & Whole Food’s core value videos. Here you will see how coming together as individuals is crucial to excel together as professionals.



3. Create a collective team Charter

 If the mission tells members where to go, the charter tells them how to get there.

Both a roadmap and a treaty, the charter acts as a common agreement between members to set the team’s work plan, commitments, responsibilities and desired results. It can also be used to set boundaries and outline other information the team considers important.

The charter must be completed collectively to ensure every member is aware of the working strategy and happy about it.

So, if you’re ready to start planning, try out Plays-In-Business.com “Team Charter Canvas” and get the team going!

4. Give thought to team bonding activities

 When people like and trust each other, teamwork becomes more efficient and effective.

Bonding activities build trust, improve communication and encourage collaboration amongst members. And, you don’t have to invest a fortune to yield incredible results.

From ropes courses to icebreakers and pizza days, bonding is all about getting your team together to talk and laugh in pressure-free settings.

Not sure what to do? Go ahead and visit Wrike’s “Ultimate Guide To Team Building Activities That Don’t Suck”. And if you’re still not convinced, here’s the “Team Building Directory” with free ideas for every type of team!


Photo Credit: Katia Arias

5. Employ psychological instruments to understand your talent

To ensure the best task-talent fit, experts suggest you run team psychology tests. These allow you to understand your members’ strengths and weaknesses in both personal and professional realms.

The tests instruct you on your members’ communication styles, their view on work standards (quality, work pace, etc.) and their view on teamwork. And provide you with clear information on the tasks that each member would excel or struggle with.

Following, are some of the most used psychological instruments for teams in business:

a. DiSC Profile: tells you how each team member responds to conflict, what stresses them, their communication styles and their motivations.
b. Shadowmatch:  shows you each team member’s behavior patterns and habits.
c. The Enneagram Type: categorizes team members in one of nine personality types to help understand their behavior and motivations.
d. The Color Code: focuses on personality types and highlights the participant’s strengths and limitations.


Here are my results on the Color Code Test!


6. Encourage constant feedback sessions

Every certain time teams need to be steered back onto the right direction. Whether it relates to work goals or personal attitudes, feedback allows your members to see where they’re at and where they should be.

To promote fruitful feedback sessions, team-building experts suggest you carry them in pressure-free environments and appoint a moderator to ease the conversation.

If you want to improve at giving feedback or simply are new to the task, I encourage you to visit Officevibe’s “Employee Feedback: The Complete Guide” for more tools and advise.


7. Empower the team

And finally, keep your people updated!

If you want better results then you must keep your team engaged in the learning loop. Take your people on field trips, give them access to online courses, offer reading material. There is an endless world of possibility when it comes to continual education!  And not only your teammates will thank you but your company will too.



If you found this post useful, please let us know in the comments!

And don’t forget to stay tuned for our next post on Women Leadership…

Boss Vs. Leader

Trevor No Comments

Let me ask you directly, whom do you consider a true leader? And, what does he or she do that make you feel that way?

Today, the entire world is talking about leadership. From the Church, to universities to companies, everybody is looking for people who can move the masses, reach organizational goals and maximize efficiency, all in a humane and influential manner.

Slowly the concept of the “know-it-all” boss is losing momentum and being replaced by a “lead-behind-the-curtain” guidance. No surprise, this new approach has yielded better and more sustainable results, and here is why:


  1. Passion goes further than fear

When a company is ruled by a culture of fear: efficiency, creativity and quality diminish.

A boss is constantly insulting or mistreating employees, demanding results and setting unrealistic expectations. This in turn, leads to stress, resistance and silence, making employees question their personal and professional abilities.

A leader, on the other hand, seeks to inspire employees and makes them feel passionate about their job. A true leader encourages participation and praises new ideas, leading to faster and brighter results.

K. (n.d.). The Difference Between A Boss And A Leader [Infographic]. Retrieved from http://advice.kalibrr.com/boss-versus-leader.html

  1. It is not what you say, it is how you say it 

As you’ve probably heard, it is 55% body language, 38% tone & 7% words.

When a leader addresses employees, he/she seeks to start a dialogue. Instead of commanding, he asks. Instead of putting down a person, he questions ideas and offers alternatives. A leader would never demean a person and would want to use his/her words to inspire.

A boss, in contrast, yells, insults and threatens. He usually sets him/herself to a monologue and is usually not open to listen.

When employees feel like their superiors address them with respect they are more likely to respond with their best. And, as a study from the Science Nordic suggests, the way managers address their employees is one of the top causes of workplace depression.


Source: advice.calibrr.com

K. (n.d.). The Difference Between A Boss And A Leader [Infographic]. Retrieved from http://advice.kalibrr.com/boss-versus-leader.html

  1. Recognition is inspiring

When bosses take credit of their employees’ work, it diminishes trust and motivation.

Leaders understand the power of recognition, honesty and respect, hence why they always give their employees credit for what they did. Leaders consider themselves part of a team, understanding that the team’s results are a consequence of every individual’s work.

The Difference Between A Boss And A Leader [Infographic]. (2015, June). Retrieved from http://9gag.com/gag/a0Lm5pQ

  1. Admiration = True authority

Going back to the initial question …do you admire the people you consider leaders? Do you feel so wowed by these people that it instantly inspires you to follow them and –if you could, be part of their team?

When a person is genuine and kind it attracts others and earns their respect. When there is respect, people see leaders as role models they wouldn’t want to disappoint.

If  a boss is mean and demeaning, respect, in turn,is lost. Employees will follow out of fear and will not be inspired to go the extra mile.


Source: www.lifehack.org

The Difference Between A Boss And A Leader [Infographic]. (2015, June). Retrieved from http://9gag.com/gag/a0Lm5pQ

  1. Using vs. Developing

When people are constantly imposed to do things, knowing they will get no credit and will bare all the responsibility if it goes wrong…they feel used.

Leaders, unlike plain bosses, seek to develop their talent. Instead of hiring disposable slaves they hire colleagues, people they can transfer knowledge to, teach and help grow.

Source: brightside.me

The Difference Between A Boss And A Leader [Infographic]. (2015, June). Retrieved from http://9gag.com/gag/a0Lm5pQ

  1. Humanity for Humans

 Leaders focus on people before they focus on processes. A leader understands that workers are humans. That’s why they set reachable goals, realistic expectations and go hard on the team when things are easy but go easy on them when things get tough. This increases motivation, decreases stress and yields better results.

Bosses, in contrast, treat people like machines and believe them to be replaceable in case of burn out. This attitude leads then to high attrition rates, weaker teams and lower quality work.

Source: brightside.me

The Difference Between A Boss And A Leader [Infographic]. (2015, June). Retrieved from http://9gag.com/gag/a0Lm5pQ

  1. Leaders love to row with the team

And finally, leaders don’t arrive at the office late and leave early.

To build respect, coach their teammates and yield results, leaders consider themselves part of the team with all that implies. They abide by company rules and values, participate constantly in team meetings, and are available to help at any time.

Source: content.timesjobs.com

K. (n.d.). The Difference Between A Boss And A Leader [Infographic]. Retrieved from http://advice.kalibrr.com/boss-versus-leader.html

Whether you are a leader or a boss is never to late to change or keep improving. If you are interested in becoming a better leader, stay tuned for our next post on the top 10 leadership courses in the world!


If you found this post useful, please let us know in the comments!

entrepreneur 13 tips

How to get an endorsement in 5 easy steps

Trevor No Comments

When you have a product or service to promote and you are relatively unknown , an endorsement from someone in your field who is at a high profile status can provide a huge boost. You want to be careful when approaching these potential endorsers because they probably get many offers on a regular basis. To better improve your chances of receiving any endorsement here are five steps that you can follow.

1. Create a great product

People who matter are not going to produce a mediocre product. They cannot afford to hurt their brand or reputation with negative association. Be committed to excellence.  download (13)

2. Make a prospect list

You need to ask yourself who do you want to endorse you or your product? Also who are the recognized authorities in your field? Do not be afraid to “think big” or feel you do not have access to a prospective endorser because even if you do not know them, you may know someone who does.

3. Leverage one endorsement for more

Sometimes prospective endorsers need an endorsement themselves in order to feel comfortable with your product. When you get someone to endorse your product then you include their endorsement as a part of your product. It makes it easier for everyone, because someone else already went first for the endorsement.

4. Ask for the endorsement

Do not get tongue tide in explaining your endorsement request. People and potential endorsers are busy and usually do not have time to read long emails. So get to the point and try and ask them when they will be most receptive. download (14)

5. Provide guidance, samples, and a deadline

It is important to include a brief description and/or a sample of your product. Explain the kind of endorsement you are looking for; be specific. Then provide a real endorsement or two and as well as a deadline. You have a better chance of getting an endorsement with a short deadline than a longer one.


Overall, endorsements make a huge difference in whether or not your product gets noticed by gate-keepers, trend-setters, or your target market. So take time to get them, they are very beneficial especially in the business world.


Sources: Michael Hyatt and Smallbusinesspr