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Facebook @ Work Service For January 2015

Margie Davis 4 comments

Banning Facebook from the office environment might be a thing of the past as FB prepares to launch a platform geared towards businesses.

As Facebook reaches saturation in the social networking arena, it aims to address the increasing business market. Linkedin alone has 332 million users (28% more than 2013); and in 2013, they had 259 million users (up 38% from 2012). This is a huge chunk of market to ignore. More importantly, 40% of the current users log in on a daily basis; that’s 133 million users logging in on any given day.

With Facebook at work, you’ll have your profile, newsfeed and colleagues as contacts. You will also be able to collaborate through productivity apps such as Google Drive; however, business profiles will not mix with personal profiles.  As noted by The Independent, Facebook At Work “could lead to distracted employees and breaches of confidentiality.”

As businesses become more social, productivity platforms have had to adapt to it. Although Facebook believes that this is a market opportunity, there are already some heavy competitors such as Salesforce. Not only does Salesforce have a fully integrated CRM, they’ve implemented a Chatter add-on years ago, which allows in-house communications and collaborations.

Robin Chater, founder of ButN, a new business network notes that “It will be interesting to see the heavyweights in the social networking market fighting it out for business users,” he said. “Facebook can see how quickly LinkedIn is growing – in spite of its many critics – and think it can do better.”

Facebook is currently on beta testing and is expected to launch in January 2015. It is expected that the initial accounts be free and ad-free, as well. It will definitely be interesting to see how a social platform attempts to battle on the business field.

Sources: Forbes, Expanded Ramblings 

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